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Speaker David Meerman Scott

David Meerman Scott

Real-time Marketing & Sales Strategist; Generating Attention & Growing Business in a Real-Time World

Bio

Speaker David Meerman Scott is an internationally acclaimed pr, sales and marketing strategist whose books and blog are must-reads for professionals and organizations seeking to stand out, get noticed and capture hearts and minds for their products, services and ideas. He is author or co-author of ten books (including four international bestsellers) with over one million books in print. The New Rules of Marketing & PR, now in its 5th edition with over 350,000 copies sold, is a modern business classic that has been translated into 28 languages and used as a text in hundreds of universities and business schools worldwide. Real-Time Marketing & PR is a Wall Street Journal bestseller and Newsjacking, and The New Rules of Sales and Service have each broken new ground with fresh ideas. David is also co-author of Marketing the Moon (being made into a feature film entitled The Men Who Sold the Moon) and Marketing Lessons from The Grateful Dead.

David Meerman Scott is a master of the new rules for growing business, spreading ideas and generating attention in our always-on, Web-driven world. Advance planning is out – speed and agility are IN! Scale and media buying power are no longer a decisive advantage. Instead, Real-Time is the mindset for the future where content is king! Those who embrace these new ways will leap ahead of competition.

David’s ideas have captured the attention of the most respected firms and organizations all over the world. He is an in-demand keynote speaker and a sales and marketing strategist who has appeared in more than 40 countries and on all seven continents. His tailored and high energy presentations are an entertaining and urgent call to action where fresh ideas are punctuated rapid-fire with bold images, video and success stories to energize audiences. He inspires them to set old ideas and fear aside and use these new tools and Real-Time strategies to achieve real, measurable, no-cost results and seize the initiative, open new channels and grow their brand.  [more...]

Speaker David Meerman Scott is an internationally acclaimed pr, sales and marketing strategist whose books and blog are must-reads for professionals and organizations seeking to stand out, get noticed and capture hearts and minds for their products, services and ideas. He is author or co-author of ten books (including four international bestsellers) with over one million books in print. The New Rules of Marketing & PR, now in its 5th edition with over 350,000 copies sold, is a modern business classic that has been translated into 28 languages and used as a text in hundreds of universities and business schools worldwide. Real-Time Marketing & PR is a Wall Street Journal bestseller and Newsjacking, and The New Rules of Sales and Service have each broken new ground with fresh ideas. David is also co-author of Marketing the Moon (being made into a feature film entitled The Men Who Sold the Moon) and Marketing Lessons from The Grateful Dead.

David Meerman Scott is a master of the new rules for growing business, spreading ideas and generating attention in our always-on, Web-driven world. Advance planning is out – speed and agility are IN! Scale and media buying power are no longer a decisive advantage. Instead, Real-Time is the mindset for the future where content is king! Those who embrace these new ways will leap ahead of competition.

David’s ideas have captured the attention of the most respected firms and organizations all over the world. He is an in-demand keynote speaker and a sales and marketing strategist who has appeared in more than 40 countries and on all seven continents. His tailored and high energy presentations are an entertaining and urgent call to action where fresh ideas are punctuated rapid-fire with bold images, video and success stories to energize audiences. He inspires them to set old ideas and fear aside and use these new tools and Real-Time strategies to achieve real, measurable, no-cost results and seize the initiative, open new channels and grow their brand.

David’s groundbreaking strategies don’t just slap social media onto dusty old strategies – they reinvent the way to engage the marketplace.  Audiences walk away knowing how to use blogs, YouTube, Facebook, Twitter, Big Data and the strategies like Newsjacking to engage the media, crowd-source product development, increase sales, exert influence, disseminate ideas, build awareness and command premium prices by using speed and immediacy as a strategic weapon.

David Meerman Scott is a lifelong globalist with real-world experience and an eye for the bigger marketplace. He moved to Tokyo at age 26 to establish the Japan office of a Wall Street Real-Time economic advisory firm. He worked for global Real-Time media companies in Tokyo for seven years and Hong Kong for two. David was Asia marketing director for Knight-Ridder in the mid-1990s before moving to the Boston area where he was marketing VP for two publicly-traded U.S. companies. Losing his job following the sale of NewsEdge to Thomson delivered David the gift of reinvention as a strategist advising organizations on the new realities of agile, Real-Time business.

In addition to his work as a writer, researcher and international speaker, David is also an advisor to emerging companies who are working to transform their industries by delivering disruptive products and services. Besides delivering success as a member of the board of directors of NewsWatch KK (successfully sold to Yahoo Japan) and Kadient (successfully merged with Sant), and on the board of advisors of Eloqua (successful IPO in mid-2012 and sale to Oracle in early 2013) and GrabCAD (successfully sold to Stratasys in mid-2014), his current portfolio of advisory clients includes HubSpot, where he serves as Marketer in Residence (successful IPO in October 2014), VisibleGains, ExpertFile and GutCheck as well as non-profits including the Grateful Dead Archive at University of California/Santa Cruz and HeadCount.

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Topics

David Meerman Scott speaks on Real-Time Marketing & PR Strategy, Agile Selling, Spreading Ideas, Generating Attention, Growing Business, New Communications Strategies, Entrepreneurism, Leadership & Social Media

  • The way people buy has been changed. Employ new sales & marketing strategies & tactics that will capture them.
  • Real-Time marketing rules: speed and agility win – not the biggest media budget! Learn low/no cost ways to build business.
  • Stand out, get noticed, spread ideas, win hearts & minds, drive sales and grow business by using the tools of today’s communications revolution.
  • Develop a Real-Time mindset and generate interest and new relationships in minutes – not months.

Fearless Selling – Powering Sales In Real-Time

The way most companies sell is not aligned with the way people buy. That’s a problem. Buyers are bypassing the traditional selling model altogether. They’re learning for themselves about your products/services, your competitors, and what customers say about you (whether true or not!). At the same time, the boundary between the sales and marketing efforts has gotten blurry – so blurry it’s almost not there. These changes have driven a revolution in how sales and service are done. It’s time to stop thinking in the past and get fearless about how to engage customers. Speed is the ultimate competitive weapon and nothing is faster than Real-Time. It’s natural to fear trying something new or different – change is never easy.

David Meerman Scott shows how the best salespeople (and sales organizations) have become information curators – communicating by delivering the precise information buyers need at just the right time and in just the right way. Real-Time sales and service gains more customers with fewer resources and David offers concrete examples of small and large companies achieving sales success right now.  

Be Fearless: Real-Time Marketing & PR Get Results

Break out and break thorough by engaging customers on their own terms. Business is different today. We all know it. It’s a scary idea to set aside outdated beliefs and dusty old strategies but those old ways are costing you money. It’s time to be fearless. Get over the fear of trying something new, the fear of change, and the fear that it might not work the first time. David Meerman Scott leads the way and outlines fresh, measurable and low- and no-cost strategies – like Newsjacking — to instantly and directly reach your audience.

Scott’s informative, entertaining and high-energy presentations shine a light on the best examples of success from a wide variety of large and small organizations — from business-to-business outfits to rock bands, nonprofits to entrepreneurial growth businesses. He’ll energize the audience and show people how to get found at the exact moment buyers are looking. Social media are the tools but it’s a Real-Time mindset that drives strategy in a world where speed and agility win – not the biggest budget. Shift from the controlled and message-driven advertising/PR paradigm and learn to win hearts and minds by creating content that people are eager to consume and share.

Grow Your Business Right NOW!

Gone are the days of planning sales strategies or marketing and public relations programs to suit your timetable. In a Real-Time world if you’re not engaged, you’ve opened doors for your competition. Caught up in old, time-consuming processes, too many organizations leave themselves fatally exposed by flying blind through this new media environment. You don’t have to be one of them.

“Real-time” means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience. It’s when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it’s when businesses see an opportunity and are the first to act on it. David Meerman Scott teaches his pioneering ideas on real-time engagement including Newsjacking – the art and science of injecting your ideas into a breaking news story to reach buyers directly and generate tons of media coverage. Scott shows how to make the power of Real-Time work for you to help your business grow now!

This high-energy presentation reveals ways to generate attention for products and services in minutes (not months.) Audiences walk away with relevant and actionable ideas about how to engage when people are eager to do business; how to make speed and agility a competitive weapon; how to get the media talking about you; and much more. Scott shows how to succeed right NOW by acting first–and leaving your competitors to scramble and adjust.

Business Lessons From The Grateful Dead

What every business can learn from the most iconic band in history. The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. Learn key innovations from the Dead’s approach you can apply to your business. Find out how to make your fans equal partners in your journey, “lose control” to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away.

Marketing The Moon

In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11’s mission to the Moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than Laugh-In? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott tells the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.

INTERACTIVE WORKSHOP SHOWS HOW TO CREATE ONLINE CONTENT THAT GETS ATTENTION
Going Beyond The Keynote

David Meerman Scott is available to deliver sales and marketing workshops which provide a step-by-step framework for building an online sales or marketing strategy and a tactical, actionable plan to reach buyers directly and in Real-Time. Learn powerful ways to create content that gets attention using blogs, viral marketing, podcasts, online video, search engine marketing and online thought-leadership. Programs are custom-tailored to suit unique needs. Please inquire for specific details.

David Meerman Scott is represented by K&M Productions (Toronto) For more infomation, David Meerman Scott's speaking schedule, fees & booking David Meerman Scott, contact us.

Testimonials

David knocked our partners socks off at the Microsoft Worldwide Partner Conference 2013. The lessons and examples he gives during his presentation provide our partner channel the insights and actionable tools they need to successfully market their businesses in the ever-evolving digital marketing age. I highly recommend David as both a speaker and author.

–Sales & Marketing Track Manager, Microsoft

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David knocked our partners socks off at the Microsoft Worldwide Partner Conference 2013. The lessons and examples he gives during his presentation provide our partner channel the insights and actionable tools they need to successfully market their businesses in the ever-evolving digital marketing age. I highly recommend David as both a speaker and author.

–Sales & Marketing Track Manager, Microsoft

David Meerman Scott delivered on what he promised. His presentation to our group of entrepreneurs and business development professionals at the Engage: Succeeding in Marketing and Sales Conference hosted by Enterprise Saint John provided an easy-to-understand roadmap of how CEOs and marketing professionals can use Web 2.0 to find business in new markets. The attendees of the conference remained engaged throughout his talk and I have already received many requests for him to return as a speaker. I highly recommend David.

–CEO, Delora Media

When I first arrived at Ford Motor Company, there was one marketer that I knew we had to have speak to us – David Meerman Scott. His energy, his passion, and his creative storytelling combine to form a truly influential and powerful message that traditional communications and marketing staffs need to hear. Even though we’re already getting behind this kind of thinking at Ford, David’s style and experience energized our employees and really got them thinking about marketing differently.

–Digital & Multimedia Communications Manager, Ford Motor Company

The highest rated presenter at our Fortune Small Business magazine Sales and Marketing Summit—in front of hundreds of our nation’s top mid-market CEOs and executives—David cut through the jargon and provided a practical and example-filled presentation on how executives can actually utilize the Web 2.0 revolution to drive business to their companies.

–CEO, Gazelles Inc.

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