DONALD COOPER

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Since 1991, international business speaker and coach Donald Cooper has devoted himself to helping businesses in over 40 industries throughout the world to redefine and reinvent themselves to create a significant competitive advantage, improve management effectiveness and increase profitability.

Having spent 20 years as a world-class manufacturer (Cooper Sporting Goods) and 14 years as one of Canada's most innovative retailers, Cooper knows what hard work is all about. He got his start working at his family's business - Cooper Canada at the age of 6. Cooper Canada went on to become the world's leading manufacturer of hockey equipment and Canada's largest maker of both sporting goods and fine leather goods.

After leaving Cooper Canada, he founded Alive & Well, a unique women's apparel and gifts "warehouse boutique" that fundamentally reinvented the very idea of what a retailer could be and attracted international attention. In just 3 years, it garnered seven awards for marketing, service and business excellence and community involvement, including being voted Canada's Outstanding Innovative Retailer in 1991.

Cooper speaks to and coaches over 30,000 business owners, leaders and managers each year, drawing from his past business experience. His unique insights, innovative concepts and simple processes create extraordinary organizations, and extraordinary lives.

Cooper is respected by clients as a "thought leader" and a passionate visionary. His benchmark work on vision, mission, marketing and management effectiveness has helped businesses create clarity, commitment and accountability about where they're going, and how they'll get there. He brings to any results-based discussion a rare balance of reality and possibilities.
 

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PRESENTATION TOPICS >>>

How to Sell More, Manage Smarter,
Grow your Bottom Line...and...Have a Life!

(Donald Cooper's most requested presentation)

Managing any business today is tough...and getting tougher. We're all faced with more demanding customers, more and stronger competition and shrinking margins. Mediocrity is no longer an option! On top of that, great staff are hard to find and keep...and that problem won't go away any time soon. To be successful, we must create both compelling customer value and world-class operating efficiency. Everyone on our team must be clear about what we commit to deliver, what we commit to become...and how we'll behave along the way. They must be committed to specific outcomes, be held accountable for their performance and rewarded for their success. Then, non-performance must be dealt with promptly, fairly and firmly. Failure to deal with non-performance is one of the biggest problems in many businesses today. So, we must all manage smarter. Donald helps business owners and managers to rethink, refocus and re-energize their business to :

• Create, deliver and communicate compelling value and customer-owning experiences that will "grab" their target customers, clearly differentiate them from their competitors, make them "famous" and grow their bottom line.

• Develop more effective management practices that will improve clarity, innovation, commitment and accountability. Management practices that will help them attract, lead and retain the very best staff at every level of the organization. Practices that will make them more price-competitive, service-competitive and profitable.

• Visualize and create an extraordinary, sustainable and more profitable future. A future that fulfills them, challenges them and creates the quality of life that they want for themselves, their team and their family.
   

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HUMAN MARKETING:
How to Increase Market Share & Profitability in the Face of Ever-Stronger Competition - and ever-faster change!

Every industry today is in a crisis of over capacity. From burgers to banks, from hardware to software to underwear, from high-tech to low-tech to no-tech, whatever product or service you sell, there are probably too "damn" many other people selling it!

Back when business was much less competitive and customers were less demanding, mediocrity might have been a viable option...but not any more! There simply isn't room in the market for everyone to make a decent profit...and that's every company's biggest problem!

Donald's unique approach to marketing destroys tired old myths about customer loyalty, value and why people buy...and then replaces them with the simple truth about what customers really want and a simple process for refocusing and reinventing any business to create, deliver and communicate compelling customer-owning value. This process is universal, do-able and effective!

For clients needing to increase market share and profitability or to redefine and reinvent their relationship with their customers, HUMAN MARKETING is the answer. It has helped thousands of businesses in over 40 industries throughout the world to add more real value to their customers' lives...and more dollars to their bottom line.

Target audience: Business owners and managers, divisional managers, department managers, entrepreneurs, sales and marketing people, front-line staff...or an entire company team.

Delivery format: HUMAN MARKETING can be delivered as:
a) A 60 to 90 minute Keynote or Breakout Session, or
b) A two-hour, half-day or full-day Workshop.

Other titles for this presentation: To better tie in with a specific conference theme or company focus, this same presentation can also be delivered under these two alternate titles:

"HUMAN MARKETING"... Powerful steps to creating a customer focused organization!"
...or
"HUMAN MARKETING"... Powerful steps to increasing loyalty, sales & profitability!"

 

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THE 90 MINUTE MBA :
10 things you absolutely must know about your business, your customers...and your life!

Business is tough and getting tougher! There's no conspiracy of mediocrity out there any more. To thrive, or even survive, we must sell more, manage smarter and make more money in our business.
In this "no holds barred" riveting Keynote, Donald delivers the "straight goods" that every business owner and manager needs to know about how to create an extraordinary business as part of their extraordinary life!
From understanding what customers really want to creating a clear competitive advantage; from nurturing creativity to creating world-class operational efficiency; from determining a clear direction to achieving effective implementation, Donald reveals the 10 most important things that every business must do to be a profitable market leader in 3 to 5 years.

Target audience: Business owners and managers, division managers, department managers and entrepreneurs.

Delivery format: This presentation can also be delivered as "The 60 Minute MBA". It is an outstanding Keynote or after-dinner session.

As "THE 2 HOUR MBA!" or "THE HALF-DAY MBA!" this presentation is an excellent Workshop for business owners, managers and entrepreneurs.

Other titles for this presentation: This presentation can also be delivered under the titles :

I DON'T WANT TO TELL YOU HOW TO RUN YOUR BUSINESS, BUT ... 10 things you absolutely must know about your business, your customers & your life! ...or
LESSONS IN LEADERSHIP... 10 things you absolutely must know to lead your market, your business... and your life!
 

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The 8 Essential Steps to Finding & Keeping the Best Staff!

Not having the right people in your organization carries a huge cost in lost business, inefficiency, frustration and missed opportunity!

Many business owners and managers complain that, "You just can't get good people any more!" while great people say that they have trouble finding good companies to work for any more. There's a different perspective!

Rather than complaining about not being able to find and keep great staff, businesses need to ask and answer two simple but powerful questions...

a) "What kind of company do the best people want to work for?"...and,
b) "What must we do to become that kind of company?"

THE 8 ESSENTIAL STEPS TO FINDING & KEEPING THE BEST STAFF! ... addresses the critical issue of creating a business environment that attracts, rewards and keeps the best people at every level of your organization. A business that has a clear purpose; that nurtures, empowers and challenges people to be creative, effective and accountable. A business that grows people...and grows itself.

Target audience: Business owners & managers, department managers and entrepreneurs.

Delivery format: This presentation is most effectively delivered as a 90-minute or two hour session but, if necessary, can be condensed to fit into a one-hour time slot.

It is typically delivered following Human Marketing, either at the same Conference, or at a later event. Having Donald deliver both "HUMAN MARKETING" and "THE 8 ESSENTIAL STEPS" on the same program provides continuity, delivers real solutions to the two biggest problems facing every business today...and is very cost-effective.
 

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Jumpstart Your Business & Your Bottom Line Boot Camp

In this insightful, challenging and uplifting full-day management "Boot Camp", Donald delivers the straight goods on how to create clarity of purpose, focus, passion and accountability in your business. An 11-year survey of 207 companies has found that businesses that are committed to a clear purpose, supported by a strong culture, averaged 571% higher growth in earnings. Clearly, being "purposeful" about your direction, commitments and outcomes has a huge impact on your bottom line. The four "purposes" about which every business must be clear are:

1. Its commitment to its owners and investors to create a profitable and sustainable future.
2. Its commitment to customers to create and deliver compelling value and an amazing, uplifting experience.
3. Its commitment to its staff team to create a safe, rewarding and uplifting environment where employees are more effective, energized and fulfilled.
4. Its commitment to give back to its community and the planet.

The take-away is a clear and actionable statement of "purpose" that will inform, focus, challenge and inspire everyone on your team. But it's not enough just to have clarity of purpose. Three of the biggest challenges in most businesses are:

1. Ineffective implementation,
2. Lack of accountability...and,
3. Failure to deal with non-performance.
Throughout this extraordinary day you and your team will learn specific, simple management techniques that will vastly improve your ability to create a culture of commitment and accountability, and to deal with non-performance.
 

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Management Tips From the Trenches

7 things you absolutely must know about your business, your customers and your life!
 

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Owning Customers for Life

4 powerful steps to increasing loyalty, sales & profitability.
 

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