Donald Cooper

HUMAN MARKETING®: How to Increase Market Share & Profitability in the Face of Ever-Stronger Competition - and ever-faster change!

Every industry today is in a crisis of over capacity. From burgers to banks, from hardware to software to underwear, from high-tech to low-tech to no-tech, whatever product or service you sell, there are probably too "damn" many other people selling it!

Back when business was much less competitive and customers were less demanding, mediocrity might have been a viable option...but not any more! There simply isn't room in the market for everyone to make a decent profit ... and that's every company's biggest problem!

Donald's unique approach to marketing destroys tired old myths about customer loyalty, value and why people buy...and then replaces them with the simple truth about what customers really want and a simple process for refocusing and reinventing any business to create, deliver and communicate compelling customer-owning value. This process is universal, do-able and effective!

For this unique process Donald has internationally trademarked the term "HUMAN MARKETING".

For clients needing to increase market share and profitability or to redefine and reinvent their relationship with their customers, HUMAN MARKETING is the answer. It has helped thousands of businesses in over 40 industries throughout the world to add more real value to their customers' lives...and more dollars to their bottom line.

Target audience: Business owners and managers, divisional managers, department managers, entrepreneurs, sales and marketing people, front-line staff ... or an entire company team.

Delivery format: HUMAN MARKETING can be delivered as:
a) A 60 to 90 minute Keynote or Breakout Session, or
b) A two-hour, half-day or full-day Workshop.

Other titles for this presentation: To better tie in with a specific conference theme or company focus, this same presentation can also be delivered under these two alternate titles:

"HUMAN MARKETING" ...Powerful steps to creating a customer focused organization!" ...or
"HUMAN MARKETING" ... Powerful steps to increasing loyalty, sales & profitability!"

THE SIMPLE TRUTH ABOUT EFFECTIVE BUSINESS LEADERSHIP

Leading any business today is tough ... and getting tougher. We’re all faced with more demanding customers, more and stronger competition, increased complexity and shrinking margins.

Based on his 30 plus years of business experience, Donald demystifies leadership and management. He delivers 6 clear steps to becoming a world-class leader.

Our first job as leaders is "to get everyone singing from the same hymn sheet" as Grandma used to say. To do that we must create clarity about what we commit to deliver, what we commit to become, how well get there, the bottom line we’ll generate ... and how we commit to behave along the way. Then, we must communicate and reinforce those commitments in everything we do.

Most businesses lack this degree of clarity ... and it's hurting them badly. Donald's work on how to improve clarity, focus, commitment and accountability in any business is transformational.

Next, effective leaders must have a clear Vision for the future of their business and a Plan to get there. Donald's breakthrough work on how to create a clear and compelling business Vision is respected by clients in 40 industries around the world.

Then, effective leaders will attract, challenge, empower and inspire a top performing team. They’ll measure performance, celebrate and reward success and deal with non performance. Failure to deal with non performance is one of the biggest challenges facing many businesses today. Donald’s copyrighted "4 Questions" will help you to improve urgency and accountability ... and to deal effectively with non-performance.

Finally, leaders are the guardians of the integrity of the organization. They set the tone as to how things will be done and how people will be treated.

The 8 Essential Steps to Finding & Keeping the Best Staff!

Not having the right people in your organization carries a huge cost in lost business, inefficiency, frustration and missed opportunity!

Many business owners and managers complain that, "You just can't get good people any more!" while great people say that they have trouble finding good companies to work for any more. There's a different perspective!

Rather than complaining about not being able to find and keep great staff, businesses need to ask and answer two simple but powerful questions...

a) "What kind of company do the best people want to work for?"...and
b) "What must we do to become that kind of company?"

THE 8 ESSENTIAL STEPS TO FINDING & KEEPING THE BEST STAFF! ... addresses the critical issue of creating a business environment that attracts, rewards and keeps the best people at every level of your organization. A business that has a clear purpose; that nurtures, empowers and challenges people to be creative, effective and accountable. A business that grows people...and grows itself.

Target audience: Business owners & managers, department managers and entrepreneurs.

Delivery format: This presentation is most effectively delivered as a 90-minute or two hour session but, if necessary, can be condensed to fit into a one-hour time slot.

It is typically delivered following Human Marketing, either at the same Conference, or at a later event. Having Donald deliver both "HUMAN MARKETING" and "THE 8 ESSENTIAL STEPS" on the same program provides continuity, delivers real solutions to the two biggest problems facing every business today...and is very cost-effective.

THE 90 MINUTE MBA: 10 things you absolutely must know about your business, your customers...and your life!

Business is tough and getting tougher! There's no conspiracy of mediocrity out there any more. To thrive, or even survive, we must sell more, manage smarter and make more money in our business.

In this "no holds barred" riveting Keynote, Donald delivers the "straight goods" that every business owner and manager needs to know about how to create an extraordinary business as part of their extraordinary life!

From understanding what customers really want to creating a clear competitive advantage; from nurturing creativity to creating world-class operational efficiency; from determining a clear direction to achieving effective implementation, Donald reveals the 10 most important things that every business must do to be a profitable market leader in 3 to 5 years.

Target audience: Business owners and managers, division managers, department managers and entrepreneurs.

Delivery format: This presentation can also be delivered as "The 60 Minute MBA". It is an outstanding Keynote or after-dinner session.

As "THE 2 HOUR MBA!" or "THE HALF-DAY MBA!" this presentation is an excellent Workshop for business owners, managers and entrepreneurs.

Other titles for this presentation: This presentation can also be delivered under the titles:

I DON'T WANT TO TELL YOU HOW TO RUN YOUR BUSINESS, BUT ... 10 things you absolutely must know about your business, your customers & your life! ...or LESSONS IN LEADERSHIP... 10 things you absolutely must know to lead your market, your business... and your life!

How to Sell More, Manage Smarter, Grow your Bottom Line...and...Have a Life!

Managing any business today is tough...and getting tougher. We're all faced with more demanding customers, more and stronger competition and shrinking margins. Mediocrity is no longer an option! On top of that, great staff are hard to find and keep...and that problem won't go away any time soon. To be successful, we must create both compelling customer value and world-class operating efficiency. Everyone on our team must be clear about what we commit to deliver, what we commit to become...and how we'll behave along the way. They must be committed to specific outcomes, be held accountable for their performance and rewarded for their success. Then, non-performance must be dealt with promptly, fairly and firmly. Failure to deal with non-performance is one of the biggest problems in many businesses today. So, we must all manage smarter. Donald helps business owners and managers to rethink, refocus and re-energize their business to:

• Create, deliver and communicate compelling value and customer-owning experiences that will "grab" their target customers, clearly differentiate them from their competitors, make them "famous" and grow their bottom line.
• Develop more effective management practices that will improve clarity, innovation, commitment and accountability. Management practices that will help them attract, lead and retain the very best staff at every level of the organization. Practices that will make them more price-competitive, service-competitive and profitable.
• Visualize and create an extraordinary, sustainable and more profitable future. A future that fulfills them, challenges them and creates the quality of life that they want for themselves, their team and their family.

Jumpstart Your Business & Your Bottom Line Boot Camp

In this insightful, challenging and uplifting full-day management "Boot Camp", Donald delivers the straight goods on how to create clarity of purpose, focus, passion and accountability in your business. An 11-year survey of 207 companies has found that businesses that are committed to a clear purpose, supported by a strong culture, averaged 571% higher growth in earnings. Clearly, being "purposeful" about your direction, commitments and outcomes has a huge impact on your bottom line.

The four "purposes" about which every business must be clear are:

1. ts commitment to its owners and investors to create a profitable and sustainable future.
2. Its commitment to customers to create and deliver compelling value and an amazing, uplifting experience.
3. Its commitment to its staff team to create a safe, rewarding and uplifting environment where employees are more effective, energized and fulfilled.
4. 4. Its commitment to give back to its community and the planet.

The take-away is a clear and actionable statement of "purpose" that will inform, focus, challenge and inspire everyone on your team. But it's not enough just to have clarity of purpose. Three of the biggest challenges in most businesses are:

1. Ineffective implementation,
2. Lack of accountability...and,
3. Failure to deal with non-performance.

Throughout this extraordinary day you and your team will learn specific, simple management techniques that will vastly improve your ability to create a culture of commitment and accountability, and to deal with non-performance.

BE EXTRAORDINARY or BE ELIMINATED: How to Thrive in a Down Economy or ... RECESSION-PROOF YOUR BUSINESS! : The "Straight Goods" on How to Thrive in Good Times and Bad

Managing any business today is tough...and getting tougher. We're all faced with more demanding customers, more and stronger competition and shrinking margins. On top of that, the global economy has stumbled badly...and that's not going to be fixed quickly. Mediocrity is no longer an option!

The first thing to do in tough times is to decide that your business will be 10% more profitable this year than last. "Damn the recession, we're going to grow this business." To achieve this we must be more focused, more innovative, more proactive and more efficient than ever before.

We must create both compelling customer value and world-class operating efficiency. Then, we must promote, market and sell like never before. We must work with and inspire every person on our team to create more customer value, more extraordinary customer experiences...and to be smarter and more efficient in the process. We must control expenses without destroying our competitive advantage.

Through Keynote speeches, interactive Workshops and 1-day transformational Management Boot Camps, Donald Cooper has helped thousands of business owners and managers to rethink, refocus and re-energize their business to achieve 4 extraordinary outcomes, in good times or bad...

• Create extraordinary customer value and experiences that will 'grab their target customers, clearly differentiate them from their competitors, make them 'famous ...and grow their bottom line.
• Attract, lead, challenge and retain a top-performing team.
• Create a commitment to excellence and accountability...and to deal with no performance.
• Visualize and create an extraordinary and more profitable future.

FROM 'GREAT' TO 'GONE': Important business lessons from Cooper Canada and other business adventures!

From humble beginnings in 1905, Cooper Canada became a world-leading maker of sports equipment and fine leather goods...and a Canadian Brand icon. In the process partners were bought out, the company went global, then went public, was unionized and un-unionized, opened an offshore factory, bought competitors and, finally, sold to the wrong people.

Today, Donald Cooper devotes his life to helping businesses around the world create compelling customer value, clarity of purpose and long-term profitability.

Managing any business is tough...and getting tougher. We're all faced with more demanding customers, more and stronger competition, increased complexity and shrinking margins. On top of that, great staff are hard to find and keep…and that problem won't go away any time soon. Add to all of that the unique challenges of running a family business, and life gets interesting, indeed. Donald has worked with 100s of family businesses and entrepreneurs to deal with both business and family challenges.

In this candid, 'no-holds-barred' presentation, Donald shares what made Cooper Canada great, where it fell short and how lack of communication resulted in its sale and subsequent demise.

Donald's internationally acclaimed work on business Vision, clarity, commitment and accountability will inform you, challenge you, disturb you and inspire you.

Management Tips From the Trenches

7 things you absolutely must know about your business, your customers and your life!

Owning Customers for Life

4 powerful steps to increasing loyalty, sales & profitability.

Donald Cooper is represented by K&M Productions for speaking engagements. For more information and booking Donald Cooper, simply contact us.