Entrepreneurial, Branding & Marketing Expert; Business Media Personality; Emcee, Host & Panel Moderator
Carol Roth is an authoritative voice in business news media and currently, an on-air contributor for CNBC. As a speaker Carol Roth is in high demand and along with her candid approach and trademark humor, always ensures that “business is never boring”, resulting in her being a consistent favorite with all audiences.
Carol Roth is an on-air media personality, ‘recovering’ investment banker, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business, where she helps readers understand what it takes to build a valuable business as well as how to assess the risks and rewards of business ownership. Prior to joining CNBC, Carol was seen weekly on a variety of national television outlets including Fox Business, CNN, Fox News and MSNBC.
UPDATE: Carol Roth has joined Mark Burnett’s (Shark Tank, The Voice, The Apprentice, Survivor) new technology competition show America’s Greatest Makers as a judge, alongside the CEO of Intel Brian Krzanich, Kevin Pereira from TruTV and rotating celebrity judges, including Shaq! It airs starting April 5th, 2016 on TBS at 9PM ET/PT.
As a dealmaker, speaker Carol Roth has helped her clients, ranging from “solopreneurs” to Fortune 500 companies on all aspects of business and financial strategy. Collectively, she has helped her clients raise more than $1 billion in capital, complete $750+ million in mergers and acquisitions, secure high-profile licensing and partnership deals and create 7-figure brand loyalty programs. Roth has also completed licenses between her clients and a variety of high profile entities including Paramount, Disney, Fox, Hasbro and even the pop singer Katy Perry.
She holds a Bachelor of Science Degree from the Wharton School of Business at the University of Pennsylvania, where she graduated Magna Cum Laude.
Carol Roth's Speaking Presentations:
The Dirty Secrets of Entrepreneurship & Stacking the Odds of Success in Your Favor
While many dream of starting their own business, they often approach the endeavor with rose colored glasses. In this session, we explore the dirty secrets of entrepreneurs, including what it is really like to run your own business. Then, you learn what you can do to stack the odds of success in your favor.
Customer Loyalty 3.0; aka How *Not* to Get Social Media and Customer Loyalty Backwards
As you tackle communication and social media, you are in danger of falling prey to old-school customer loyalty mistakes in this new digital era. CNBC on-air contributor, entrepreneur, ‘recovering’ investment banker and best-selling author Carol Roth will teach you how to understand why customer loyalty should be the key focus of your marketing efforts to help grow your business and think strategically about social media in a customer loyalty context to create and keep customers as raving fans
Plus, you will learn why both “senders” and “spenders” are critical to your success, understand how companies get communications and social media backwards so that you can avoid the same mistakes and learn critical facets of effective customer loyalty and social media strategies for the best ROI for your business.
Enhancing Your Professional Brand and Status by Becoming an Industry Expert
The job market is competitive and progressing up the corporate ladder is more challenging than ever. Being an expert in your field creates more opportunities for you to be promoted within your existing company and a significantly enhanced resume and competitive advantage when seeking jobs. Plus, it helps you to generate additional credibility inside your organization and may also open up new opportunities and even create side revenue, if appropriate and allowed in your industry.
Like the example above, would you rather hire someone who wrote the book on a subject or who read the book on a subject? How about the person who is featured on TV regularly vs. who watches TV regularly? Becoming an expert sets you apart from your peers by an exponential factor.
Carol Roth has learned the value of being an expert first hand and will give you her inside secrets, strategies and tactics for creating expert status for yourself so that you can generate more clients, including client referrals; close client opportunities at a higher rate; increase your billing rates, salary or bonus; gain more stature or recognition within your organization; get promoted and more. Whether you want to enhance your professional status or your bank account, becoming an expert is an invaluable tool that will serve you for your entire career.
Elevator Pitching Mastermind: Pitching in Elevators and Cars - How to Deliver Your Message for Maximum Impact in Any Format
Regardless of your main job function, you need to always be marketing, selling and pitching. In this session you will learn about elevator pitches and delivering your message effectively. You will get the keys to create a great pitch and insight on how to tailor your pitch to your audience. Plus, you will have the opportunity to interactively critique real elevator pitches, plus craft your own for presentation and feedback live on the spot!
Selling Your Business: M&A Builders and Busters
You have built up value in your business, but sometimes it seems like the M&A (mergers & acquisitions) process is set up to fail—or at least to encounter some major challenges. However, despite the flaws in the process, you can learn how to increase the likelihood of deal success and minimize the issues that blow up deals, even when the odds are stacked against you.
Recovering “investment banker”, business advisor and CNBC Contributor Carol Roth, whose experience includes completing more than $2 billion in transactions for her clients (including capital raising, M&A, licensing and joint ventures transactions) talks you through the four “Cs” that can make or break your business sale.
Money isn’t Everything, but it’s More Comfortable to Cry in a Mercedes than on a Bicycle
What you need to know to get wealthy
Money isn’t the solution to every problem, but having financial flexibility can buy you unparalleled flexibility in your life. Becoming wealthy requires the right state of mind and the right actions. Carol Roth walks you through specific mindset shifts and actions wrapped in humorous examples. She explains you why you need to focus on ROI (return on investment vs. ROE (return on ego), why cash flow is sexy, the difference between spending and investing, and how to find and get rid of financial and emotional vampires that suck your wallet dry.
Carol Roth is the daughter of an electrician who paid for her own education, graduated with $40,000 in college debt, paid it off in a year and a half and made her first million by age 30. She’s also a ‘recovering’ investment banker who has completed more than $2 billion in transactions (capital raising, M&A, join ventures and licenses), has designed multi-million customer loyalty programs, owns stakes in several consumer/media companies and helps advise celebrities, major brands and high net worth individuals on business affairs.
Hosting/Master of Ceremonies
Expert multi-media hosting experience plus a bold personality allows Carol Roth to act as the perfect Master of Ceremonies, Host or Panel Moderator for your event. Carol will work with you on the content for the event, including opening and closing the event, introducing speakers, facilitating audience Q&A, conveying event logistics and other duties typical of a Master of Ceremonies or Moderator, tailored to your event’s needs.
Carol brings her radio and TV expertise as a professional Panel Moderator. She makes panels fun and informative, with a talk-show vibe. She has done this for events and outlets like The Chicago Cubs Convention, The SBA, Microsoft, Inc.500, The New York Times Small Business Summit and many others.
Online Event Panel Moderation
Carol produces non-event or outside event video and audio content to supplement events and for brands. Her experience includes work for Bank of America, MasterCard, MetLife and others.