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Speaker Bruce Sellery

Bruce Sellery

Personal Finance Expert | TV Host & Business Journalist |
Best-selling Author of Moolala


Financial journalist, television host and speaker Bruce Sellery is on a mission to help people get a handle on their money so they can live the life they want. In his speaking presentations and workshops, Bruce provides essential guidance for those who need personal financial expertise when it comes to managing their money. What differentiates Bruce Sellery from other personal financial experts is that he offers something different – an approach that combines his knowledge of personal finance along with his experience as a coach and trainer.

Bruce is the author of two bestselling books, including Moolala: Why Smart People Do Dumb Things with Their Money.  He is the personal finance expert for the national lifestyle show Cityline, and for CBC TV’s The Exchange with Amanda Lang. He also writes advice columns for Chatelaine, Today’s Parent and Moneysense Magazine. Bruce was the host of Million Dollar Neighborhood on OWN: Oprah Winfrey Network and spent ten years with CTV’s Business News Network, anchoring from both Toronto and New York City. He covered the markets and the economy in depth, both as an anchor in Toronto and as BNN's Bureau Chief in New York City.

He is a Commerce graduate from the Queen’s School of Business in Kingston, Ontario, is a professional member of the Canadian Association of Professional Speakers, and an alumnus of the Governor General’s Leadership Conference.

Bruce is a sought after public speaker and has toured Canada from coast to coast delivering keynotes on business issues and personal finance. [more...]

There are a number of attributes that make Bruce Sellery and his Moolala message totally compelling and unique:

An Engaging Tone: Bruce is a charismatic, fun storyteller who is not afraid to tell it like it is. He has a unique ability to make the conversation about money relevant to everyone in the audience, regardless of their circumstances.

A New Perspective: Bruce looks at the four “C Factors” that help explain why smart people do dumb things with their money. He then provides tangible solutions for overcoming them, with an approach that combines both hard skills and soft skills.

Solid Credentials: Bruce Sellery is an independent thinker. He is not a financial advisor, does not represent a financial institution, and has no financial products to sell. His background in both the corporate world (Procter & Gamble) and as a business journalist (CTV’s Business News Network) have cultivated an objective view of the financial services industry from the outside. He also has extensive experience as a professional speaker, workshop leader and coach.

A High Profile: Bruce regularly appears on National TV, radio and in print. He latest book, “The Moolala Guide to Rockin’ Your RRSP” is a bestseller, following the path of his first book “Moolala: why smart people do dumb things with their money (and what you can do about it)”.

Bruce delivers The Moolala Method via keynotes or private workshops.[less]


Bruce Sellery has been a professional speaker for 16 years. His "mission" is to inspire you to get a handle on your money so you can live the life you want.

His keynote speaking presentations are particularly well suited to:

  • Corporations focused on improving productivity and/or investing in the well-being of their employees.

  • Entrepreneurs who have worked hard to build their businesses and want to see the fruits of their efforts preserved and growing.

  • Associations wanting to support their members in taking control of their financial well-being. And/or those who want to provide a value-added event to prospective members.

  • Financial services companies who are:
  1. Looking for an optimistic, forward-looking and new perspective on current events in the financial world;
  2. Trying to improve the way they serve clients by better understanding how they think and behave;
  3. Those who want to provide a value-add event to prospective clients.

Bruce Sellery's "Signature" Keynote Presentation:

Moolala: Why smart people do dumb things with their money (and what you can do about it)

Moolala is an optimistic and fun keynote that focuses on inspiring people to get a handle on their money so they can live the life they want. The presentation answers two simple and equally important questions: Why do smart people do dumb things with their money? And what can we do about it?

Learning Outcomes:

Bruce Sellery will help your audience:

  • Get clarity on some of the mistakes they’re making with their money, as well help them set priorities about what to work on first.
  • Create a simple plan to correct their mistakes quickly, and without requiring them to make personal finance their new hobby.
  • Be inspired to get off their duff and into action immediately. That includes becoming more confident in asking questions about money and removing the taboos that surround it.

Hosting, Moderating & Town Hall Events

Bruce Sellery has 16 years experiencing professionally hosting and moderating on national television.  Bruce will moderate panel discussions by providing something completely customized and unique in a format in which leaders can connect with their audience in a more relaxed way.

Bruce calls his approach “TV without Cameras”.  It uses the principles and practices of television to guide the development and delivery of the event.

This includes conducting background research and pre-interviews, briefing panelists, and developing topics for discussion.  Then, on the day of the event, the approach relies on the steady hand of an experienced TV anchor to guide the conversation and weave in questions from the audience.

Takeaways – Audience members will:

  • Understand the nuances of the topics being discussed.
  • Engage at a new level, feeling that they have had a chance to participate versus just observe and take notes.
  • Have a better sense of who the panelists are as people.
  • Leave the room feeling inspired and having had some fun.

Bruce Sellery is represented by K&M Productions. For more information, Bruce Sellery's speaking schedule, fees, and booking Bruce Sellery contact us.

What Clients are Saying

In a market crying out for saviours, Sellery is a bracing splash of cold water.

–Alberta Venture


In a market crying out for saviours, Sellery is a bracing splash of cold water.

–Alberta Venture

Bruce is magnetic with an audience. His combined warmth, professionalism, use of real-life examples, and sense of humour make his keynote addresses the highlight of any event.

–Financial Services Multi-National

Bruce Sellery had a mixed group of equipment professionals completely engaged for his entire presentation. His comments were timely, witty and had neither the politicians nor the businessman’s bias. He also took the time to highlight a few equipment stocks that were suppliers to many of the people in the room, which brought the presentation to a personal level. I would highly recommend Bruce for any group trying to understand financial and business environment.

–Wajax Limited

Bruce is a dynamic and professional speaker who took the time to understand our event and industry and deliver a presentation which was both informative and valuable to our delegates. He provided our National Trade Association with a very high return on our investment.

–Produce Marketing Association



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