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Speaker Denise Lee Yohn

Denise Lee Yohn

Brand-building Speaker & Expert; Author of What Great Brands Do

Bio

Now more than ever, business leaders are looking for fresh ideas, new understanding, and actionable insights to jumpstart their business. Speaker Denise Lee Yohn inspires, informs, and instructs them with a completely different way of thinking about their business. Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise is a leading authority on building and positioning exceptional brands.

Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards.

An influential speaker and writer, Denise enjoys challenging audiences and readers to think differently about brand-building. She is a regular contributor to Harvard Business Review, Forbes, and FOX Business TV, and she contributes the monthly column Brand New Perspectives to QSR Magazine. She has been quoted by The New York Times, Wall Street Journal, Globe and Mail, and more. In 2008, she launched her blog, Brand-as-Business Bites, which the Marketing Executives Networking Group named as one of the “Top 20 Marketing Blogs.” Denise also penned the book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass).

Denise is a sought-after expert and an electrifying speaker who teaches and inspires her audiences with provocative insights, powerful case studies, and practical tools and approaches to implement right away. From national conferences to CEO peer groups to corporate meetings, Denise’s audiences learn how to transform their organizations and their brands.

Topics

Why Denise Lee Yohn?

  • Author of the bestselling book, What Great Brands Do
  • Former Vice President/General Manager, Brand & Strategy at Sony
  • Recognized authority in media including CNBC and FOX Business TV
  • Thought-leader and contributor to Harvard Business Review and Forbes
  • Advisor to world-class brands including Frito-Lay and Oakley

Denise Lee Yohn's Speaking Presentations:

BRANDING & MARKETING:

Brand Leadership: How to Build a Rock Star Brand
Download overview (PDF)

You know how great brands dominate their fields.  You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smart phone release.  Denise shows you how to achieve rock star brand status.  Drawing from case studies, analyses, and interviews with brand leaders from the world’s leading brands, she shows you what great brands do and how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.

It’s What’s Inside That Counts
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Think you need creative advertising and buzz-worthy social media campaigns to promote your brand? Think again. Great brands start brand-building inside. They cultivate a vital, vibrant brand-led culture inside their organizations because they know that’s the only way to build a meaningful, valuable, sustainable brand. Denise will show you how to clarify your brand purpose, use your brand values to shape employee and customer experiences, and engage and align everyone with your brand vision. Lead your organization to brand greatness by starting inside.

Workshop:
Build a Breakthrough Brand with a Clear Competitive Positioning
Download overview (PDF)

A clear, definitive competitive brand positioning is essential to brand building.  It defines who you are selling to, what your business scope is, and what you do to create value for your customers. It provides strategic guidance on product development, pricing, messaging, and more. In this hands-on workshop, Denise shows you how to craft a competitive brand positioning, including:

  • The most effective way to identify and define your target segment(s);
  • How to determine an appropriate competitive frame of reference;
  • Three strategies to establish meaningful and lasting differentiation;
  • The sources that achieve brand credibility among today’s savvy customers

SALES & SERVICE:

POWER UP! Ignite CX & EX to Fuel Your Growth
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Customer experience is the new battlefield where customer loyalty is won or lost.  And among employees, the war for talent is intensifying too.  How do you win on both fronts?  Denise Lee Yohn shows you how to align and integrate your employee and customer experiences -- and unleash their combined power to fuel your growth.  You'll learn how to design and deliver employee experiences that fully engage your people and translate into customer experience excellence.  Drawing from industry-leading best practices, new analyses, and the latest research, Denise lays out the complete game plan you need to win the hearts and minds of customers and employees.

Lead the Field: Win With Culture, Competitive Strategy & Customer Experience
Download overview (PDF)

Why will people pay a premium for a certain type of jeans, line up for hours for their favorite restaurant, or go out of their way to champion a new software solution throughout their organization?  Brand expert Denise Lee Yohn shows you how great brands achieve rock star status.  Drawing from case studies, analyses, and interviews with business leaders from the world’s leading brands, she shows you how to leverage your culture, competitive strategy, and customer experience to lead your field. Learn how to achieve the kind of brand and business leadership that everyone -- from customers to employees to investors -- wants a piece of.

Extraordinary Experiences: How to Win Customers’ Hearts and Dollars
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How do some companies break through the clutter; compete with bigger, better-resourced competitors; and manage to grow and thrive when so many others fail?  They earn customer love and loyalty through extraordinary experiences. Denise gives you the complete blueprint for creatively designing and consistently delivering customer experiences that win over customers for life. Learn how to get the edge that everyone else wants and excel at customer experience.

What Great Salespeople Do
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If you’re worried about how the role of sales and selling is changing, you need to know what the best salespeople do to succeed in this new business environment. Denise shows you that great salespeople do what great brands do. She explains how to innovate — not imitate, how to create extraordinary experiences that embody your brand, and how to cultivate strong, emotional connections with customers. You’ll be inspired to engage with clients in new ways that cut out competitors and create long-term business success. Learn why and how the most effective salespeople operate as brand evangelists — and how you can too to win the new sales game.

Attention Shoppers! Your Customer Experience Is Your Marketing

Great brands sweat the small stuff in their customer experiences because they know today’s savvy consumers won’t do business with a company that doesn’t live up to its bold promises and dazzling advertising. Denise shows how to close the gap between the vision and promise of your brand and the operational reality experienced by customers. You’ll learn how your customer experience can be your most powerful marketing.

ENTREPRENURIAL:

Brand-Building Isn’t Just for the Big Guys
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You don’t have to be big to be great.  Even if you’re short on time and money, you can build a brand that stands out and makes a difference.  Denise teaches you the Minimum Viable Brand (MVB) framework and how to lay the foundation for getting traction in a crowded, cluttered marketplace.  Learn the 6 “What’s” that every start-up and small business must answer — and how the most successful entrepreneurs have built powerful, profitable brands.

GIVING BACK:

Stop Greenwashing…Start Making a Difference
Download overview (PDF)

Today’s consumers expect companies to have an overall beneficial impact on society — and they want them to do more than write checks or make charitable donations. Denise introduces a 5-step process that will help you develop social efforts that resonate with your customers, employees, investors, communities, and beyond.  Learn how to become a force for positive change while enhancing  your customer appeal and long-term competitiveness.


Denise Lee Yohn is represented by K&M Productions. For more information, fees, Denise Lee Yohn's speaking schedule & booking Denise Lee Yohn, contact us.

Testimonials

Best speaker of the day...a fresh perspective!

–Director, Marketing · Facebook

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Best speaker of the day...a fresh perspective!

–Director, Marketing · Facebook

You definitely made an impact…your talk provided us with a framework as to how to operationalize [our] brand to achieve our Billion Dollar vision.

–VP Marketing, E&J Gallo

We recently had Denise speak for a series of three events. She was nothing short of amazing in front of a very passionate and outspoken audience. She did a fabulous job and really was able to relate it to the attendees and their industry. Our client sincerely appreciated her being well versed in the industry she was speaking to. Because of this she got some hard questions and didn’t shy away from them. She was an absolute pleasure to work with and we really enjoyed getting to know her. She was fabulous!

–Moxi Events

We wanted someone who could stretch our thinking. The attendees were blown away by her presentation. We were very pleased with the depth of her experience and her ability to easily communicate that to a broad audience base.

–Canadian Tourism Commission Board of Advisors

Denise’s keynote took our customer summit to new heights… Her talk was inspiring and informative — worth every penny!

–CEO, Zift Solutions

Denise was a fantastic opening keynote speaker for the Transformational CMO Assembly. This Assembly is one of our most prestigious events of the year and we are always in need of an innovative speaker to start things off on the right foot. Denise’s presentation skills, warm personality, and industry knowledge were all well received.

–Co-Founder & Managing Partner, The Millennium Alliance LLC

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