Award-winning Entrepreneur, Founder of PTPA (Parent Tested Parent Approved)
Sharon Vinderine is the Founder of Parent Tested Parent Approved (PTPA), where over 100,000 parents come on a monthly basis to make purchasing decisions for their family. A trail blazer in her field, Vinderine has been acknowledged by the media as an industry leader and innovator.
Sharon Vinderine was the recipient of the 2015 RBC Canadian Women Entrepreneur Award, as well as a recipient of the 2015 Silver Stevie Awards for Female Entrepreneur of the Year and was ranked by Profit Magazine as one of Canada’s Rising Stars.
Presented by Women of Influence, Sharon was chosen based on her outstanding accomplishments in the entrepreneurial world with her digital marketing and awards company PTPA Media. The prestigious awards recognize the leading female entrepreneurs who have made substantial contributions to the local, Canadian, or the global economy.
PTPA was started after Vinderine, an inventor of a baby product, was looking for ways to promote one of her new products. After submitting her new product to several “awards” that had promised to reach her consumer audience, she was disappointed to find that everyone who applied was an automatic winner – receiving no feedback or outreach. This prompted the creation of The Parent Tested Parent Approved Awards.
PTPA is based on the foundation that people want the highest quality products for their families. What better way to ensure that your child is getting the best products than by having fellow parents tests them?
As a leader in her field, Vinderine has been acknowledged by the media as an industry leader and innovator. Vinderine has been recommended as a “top notch Entrepreneur with tremendous smarts”. She has appeared on over 130 morning shows on TV networks including ABC, NBC and the Fox News Network. Vinderine was a contributor on HLN’s Raising America and has been invited to feature PTPA winning products on shows such as The Rachael Ray Show, The Steve Harvey Show, Fox and Friends, KTLA, WPIX, FOX, Global, and Lang and O’Leary in Toronto.
Before venturing into the world of baby products, Vinderine was the founder of the first wireless Internet company in Canada, MIPPS Net Online which was ranked as one of “Canada’s Hottest Start Ups” by Profit Magazine and was later sold to Primus Telecommunications.
Sharon Vinderine Speaking Topics:
When Sharon Vinderine decided to start Parent Tested Parent Approved, instead of being focussed on how to generate revenue and how to attract top brands, she was more focussed on creating an endorsement that would make a difference in a the consumer’s shopping experience. This process led to the birth of the Parent Tested Parent Approved Seal of Approval, which is now one of the top three most recognized seals of approval in the United States. Additionally, it is widely recognized across Canada, Asia, The UK and the Middle East.
In her entrepreneurial keynote, Sharon shares not only her entrepreneurial "journey" with it's challenges and obstacles overcome, but also what it takes to create a completely new endorsement that has now impacted the way thousands of consumers shop on a regular basis. Entrepreneurs embark on new endeavors daily but how many create a certification meant to impact consumers and industries? PTPA is an endorsement that had no credibility at its outset. It was a figment of Sharon’s imagination. Through Sharon’s innovation in organic word of mouth branding, television exposure on over 130 television shows across North America and a team devoted to the cause that all changed. This seal of approval can now be found on brands like Philips, V-tech, The Harlem Globetrotters and Fisher Price.
As a former high tech entrepreneur, Sharon has never lost her love for technology. What she has lost is her ability to trust the online world. Through an in-depth coverage of the newest social media trends, Sharon will outline the risks we and our children encounter on a regular basis on the internet.
Sharon will provide tips on how we can ensure our children are safe online, how we can monitor them and how we can have frank and honest discussions with them in order to facilitate a safe online experience.
Over the past 7 years, Sharon has partnered with Norton, Eset and Telus on initiatives that help consumers understand the dangers posed to our families online. In addition, she is a regular contributor on Huffington Post on the topic of online safety.
Influencer Marketing / Marketing to Families
As a digital media agency that top brands turn to, Sharon knows what it takes to create content that will get noticed. Using her team of over 2000 bloggers, Influencer marketing is part of her daily agenda. More importantly, because of her own community of over 70,000 moms, she knows what moms want to hear and how they want to be spoken to.
Feel like talking down to them? Feel like referencing traditional roles that women used to be labelled with? Go with that strategy and say goodbye to the moms.
Focus instead on the modern mom and leverage influencers to build a strong social strategy. You might just have moms lining up for your product or service.
Sharon Vinderine is represented by K&M Productions for corporate events & conference speaking engagements. For more information, fees, Sharon Vinderine's speaking schedule and booking Sharon Vinderine, contact us.