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Tod Maffin

Digital Technology | Social & Viral Marketing Guru

Bio

Technology speaker Tod Maffin's comprehensive understanding of Generation Y, high-velocity change and competition, hyper-innovation, and the accelerating pace of the world around us, offers audiences an insider’s viewpoint of what the world holds in store and what lurks around the corner — whether it’s six months, a year, or ten years away. Even at seven o’clock in the morning, Tod Maffin’s upbeat and enlightening presentations on digital technology and marketing bring audiences to their feet. +

Today, thousands of professionals in the international media, technology, and business communities follow Tod’s insights. He continues to report on national technology trends on CBC Radio, is the past host of todradio dot com and Real Life Chronicles, and was one of the world’s first podcasters and web masters. Recognized as a thought leader in online business innovation and strategy, he sheds light on trends and technological advancements, specializing in campaigns for specific sectors, from human resources to social media to real estate to education.

Maffin is president of engageQ digital, and one of Canada’s go-to commentators on the impact of accelerated technological change and innovation on the business and economic environment.

He is co-author of TOUCH: Five Factors to Growing and Leading a Human Organization and two other books. His insights on the future of business have been covered by major media including the Globe and Mail, USA Today, CBC, the Huffington Post, and more.

His energetic, upbeat, jargon-free and highly entertaining presentation style ensures that audiences are not only captivated and engaged, but entertained and motivated. He has addressed audiences around the world — from Stockholm to Berlin and from Romania to Australia — and is one of very few speakers capable of bringing an audience to their feet in a standing ovation at 7 am.  --

Topics

Tod Maffin's Digital Marketing Speaker Presentations:

BEYOND SOCIAL: The Future Is Only Scary If You're Not In It  +

So. Here We Are.
It took a while, but your organization has finally embraced social media. You’re listening, posting, and engaging in real conversations. And it’s starting to pay off. You’re seeing some modest growth and the VP of marketing is happy to have pretty new metrics to measure. Nice work.

But What’s Next?
Meanwhile, your competitors have been quietly working on reaching people in a world beyond social. They’re using technology to identify high-value customers as they walk in the store. They’re popping up offers on the smartphones of people near their location. And it’s working. Shouldn’t your company be there too?

Marketing Beyond Social
Social media sites have figured out they’re hugely valuable. And they’re making brands pay plenty to reach customers. In a world beyond social, you will build your own “social” networks, redefine your KPIs, and overhaul your entire sales funnel.

Influence Mobs
It’s true. The smart brands no longer spend their time trying to reach a broad range of prospects. In a world beyond social, you’ll need to form a new “mob mentality” — turning influencers into brand advocates with pinpoint precision.

Smartphone Culture
They’re finding you on their phones. On their watches. On their glasses. Is your organization meeting them in these new channels? Tod will share industry-specific case studies on how other brands are exploiting this new technology to grow faster.

Predictive Response
Until now, it’s all we had — models based on past behavior. Stop looking in the rear-view mirror. Now that we’re beyond social, we can use biometric technology to identify people most likely to take action at the most opportune moment.

This high-energy keynote presentation can be in formats from 60 to 90 minutes in length. It’s best suited for groups involved in marketing, leadership, sales, product design, and IT. As with all Tod’s presentations, attendees will be able to download the complete presentation and additional material after.  --

The New Bot Economy: How Artificial Intelligence Will Change Sales & Service & Business Forever  +

It’s the lifelong dream of all marketers — a channel that is always on, always converting. That’s the promise of the Bot Economy.

Little surprise that heavyweights like Facebook, Snapchat, and Google are focused intensely on this space.

How do brands compete in this lucrative channel, while still maintaining top-quality one-on-one service with their customers?

And how do the top brands — from British Airways to H&M — use bots to drive more sales, with less cost of customer acquisition.

In this revealing keynote, Tod Maffin will share insights his agency has learned around deploying bots that can sell your product, help serve your customers better, and gain a wider engaged audience.

All without sacrificing what made your brand valuable in the first place.

It’s an entertaining and information-packed session that will leave you perfectly positioned for the coming Bot Economy.

Exploiting Conversational Commerce

Your customers are reaching out to you through an ever-growing list of social channels. In most cases, they want simple answers to basic questions. We’ll review how social bots, like on Facebook, Kik, and others, can help boost revenue without sacrificing the “personal touch.”

In-Store Bots — From Talk to Till

These days, it’s not good enough to deploy a bot and let it run. You need to connect back to your bricks-and-mortar locations. Tod will demonstrate how to make the bot connection full-circle — from talk to till. And we’ll review actual real robots that are increasing in-store sales.

Avoiding the Bot Blunders

Don’t make the mistakes hundreds of other marketers have in rushing bots to their customers. We’ll walk through the top five mistakes brands make in deploying bots — knowledge that could save you thousands in lost revenue and bad customer experiences.

This high-energy keynote presentation can be in formats from 60 to 90 minutes in length. It’s best suited for groups involved in marketing, leadership, sales, product design, and IT. As with all Tod’s presentations, attendees will be able to download the complete presentation and additional material after.  --

TOUCH: Five Factors to Growing and Leading a Human Organization  +

In a world filled with complicated web forms and digital marketing services, have we lost the “human” element in how we run our organizations?

Tod Maffin is the co-author of TOUCH: Five Factors to Growing and Leading a Human Organization.

In this information-packed keynote presentation, Tod will walk your audiences through the seven primary areas your organization needs to focus on to bring the humanity back into how you do business. The Five Factors are:

  • Technology
  • Outcomes
  • Uniqueness
  • Clarity
  • Humanity

Topics covered:

  • Leadership: Defining your organization’s human values, the business language of humanity, becoming a “Chief Humanizing Officer”
  • Customer Service: Combating the death of loyalty, fostering a new ethic in your call centres, the role of the “brandividual,” etc.
  • Human Resources: The new world of benefits, turning goals into games, launching a results-first program, social recruiting tools, the power of workplace senses
  • Web/Social: Understanding the new human digital metrics, creating a people-based online experience, web workflow done the right way
  • Sales and Marketing: Identifying influencers and leading brand advocates, exploiting our personal datapools, next-gen human marketing
  • Crisis Communications: Responding to those with “digital personality disorder,” the SWARM system, managing your brand reptuation the human way
  • R&D: Crowd-sourcing your research, developing products with personality, and more.

It’s time to drop the former focus on “Product, Place, Promotion, and Price” — and instill a new 4P ethos in your organization: People, Promise, Pride, and Pace.  --

Deconstructing Viral: How to Build a Killer Viral Marketing Campaign  +

Can blind luck be reproduced? Absolutely, says engageQ digital‘s Tod Maffin.

Today’s viral campaigns may seem like jackpots in a one-in-a-million lottery, but it turns out they are well within the reach of any marketing team’s grasp. All it takes is knowing the secret ingredients behind some of the world’s most talked-about campaigns.

By reverse-engineering each element of a successful viral campaign in your industry, Tod Maffin will show your audience the key markers that can launch a campaign into the viral stratosphere — markers that can be programmed into the smallest budgets.

He will literally “deconstruct” a viral campaign, piece by piece, then show your group how to re-assemble a campaign for their own organization.

And, using his methodology, he’ll detail for your attendees each of the six action steps required for launching an impactful and measurable viral campaign.

You will never look at a viral campaign again the same.

After attending this session, your attendees will know HOW TO:

  • Develop a marketing campaign that is much more likely to “go viral”
  • Convert a brand takeover attempt to a viral mini-campaign
  • Create your own ACC-Matching grid to microtarget exactly the right viral influencers
  • Craft the right Stunning, Serious, or Silly tone which will resonate with your targets
  • Reward and incentivize people who help spread your campaign
  • Deliver continued successive rounds to dramatically boost virality  --

SWARM: Crisis Communications in the Social Space  +

Key Takeaways
After attending this session, your attendees will know HOW TO:

  • Monitor for negative brand feedback
  • Get instantly alerted to potential problems
  • Respond to attacks in social media
  • Convert “enemy combatants” to advocates

Now that you’ve got your company’s social media platforms in place and staff trained, how prepared are you for when you’re attacked on those same platforms, either by angry customers, Internet “trolls,” or ill-informed pressure groups? In a session that can work as a full keynote or intimate session for senior leaders, attendees will learn:

  • Tod’s company’s highly effective PEDB (Praise/Escalate/Delete/Ban) flow-strategy for managing your brand’s social media presence
  • How to create a Negative Response Strategy for your firm
  • The most effective, compliance-safe social media policies for employees
  • How one of the most talked-about social media campaigns ended up nearly destroying its brand
  • Tod’s model of a “web swarm,” and his five-step methodology for responding to a swarm
  • How your legal and marketing teams should deal when your brand falls victim to “Twitterjacking“
  • Case studies of instances where organizations in your industry have faced attacks online, how they dealt with them, and the results
  • Why your organization’s next hire needs to be a Chief Humanizing Officer and what that role would entail
  • How to monitor the state of your brand’s reputation daily, with almost no technical expertise

Each attendee will also walk away with a detailed information kit containing regulatory-safe social media policy examples, a sample Negative Response Strategy, a flow diagram of Tod’s PEDB (Praise/Escalate/Delete/Ban) strategy for immediate implementation in your firm, a copy of Tod’s slides, and more.

What you learn at this session may save your brand millions. Or its life.  --

Taking Crazy Back: Mental Health in the Workplace  +

With depression rates soaring in the workplace, do we need a radical new way of providing mental health services to our employees? Tod Maffin thinks so.

Once the founder and CEO of a multi-million dollar technology firm, Tod’s workload and always-on personality finally caught up with him and over the following years, he was crippled by a devastating depression and addiction — all the while struggling to appear to be productive to employers and colleagues, and happy and healthy to his friends and family.

In this provocative keynote speech, Tod will reveal to your delegates how this always-connected landscape has seduced all of us into endless multitasking and infinite email — all the while pretending that this increasing workload is the best thing for “productivity.”

In fact, this hyper-connected economy may be both destroying the productivity of workplaces and eroding the mental health of companies’ most valuable asset — their people.

Tod will outline his own bold strategy for bringing mental health discussion out of the shadows in a way that will challenge your attendees for years to come.

Tod’s story is emotional — at once funny and poignant, sad and hopeful. Nearly all audiences give him a standing ovation for his work on the podium. He has spoken for the Canadian Mental Health Association, universities, companies, and many more.

After attending this session, your attendees will know HOW TO:

  • Train staff on factoring “intuition” into their decision-making processes
  • Create a workplace culture where asking for help is rewarded
  • Abolish “presenteeism” from the workplace
  • Use technology to actually gain time (not spend it fixing the technology!)
  • Develop a simple sticker-based mentorship plan at your workplace  --

Smart Communities, Engaged Citizens  +

They’re already there. Your citizens and businesses are engaging with each other, talking about your community, and doing business with each other.

And your community’s voice is, well, is an aging web site.

It doesn’t have to be this way.

Using the same web sites that your civic stakeholders are already using, you could be helping lead the dialogue, getting important information to people, collecting opinion on issues from zoning to schools to property tax. And all with safe, secure, and standards-compliant tools.

Tod Maffin will show your attendees how successful cities and communities your size are already using mobile and social media to be more effective in their communications, cutting costs, and — most importantly — developing an engaged, active citizen base.

He’ll break down three successful campaigns for re-election and walk your group how the elected representative used specific digital tactics.

The keynote is fast-paced, information-packed, and fun!

After attending this session, your attendees will know HOW TO:

  • Build real connections with socially influencial citizens and voters
  • Create a community-needs viral idea platform
  • Avoid the big “tweet mistakes” which have taken down politicians’ careers
  • Deploy the key online relationship-building ethos (authenticity, opinion-seeking, and humanity) in your communications
  • Ensure your messages are reaching your targets on Facebook’s busy news feed (without buying ads)
  • Use social tools to get elected or re-elected (with lots of successful campaign case studies)
  • Develop a “social influencer outreach” campaign team  --

Tod Maffin is represented by K&M Productions. For more information on Tod Maffin's speaking schedule, speaking fees & booking Tod Maffin, contact us.

What Clients are Saying

Tod’s presentation on Recruiting the Facebook Generation was to say the least, engaging, relevant and inspiring. His knowledge regarding the Facebook Generation is bang-on. His use of media and language throughout the presentation captivated the audience and kept you at the edge of your seat wanting to learn more. I walked away from the presentation inspired and motivated for change.

–LCBO

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Tod’s presentation on Recruiting the Facebook Generation was to say the least, engaging, relevant and inspiring. His knowledge regarding the Facebook Generation is bang-on. His use of media and language throughout the presentation captivated the audience and kept you at the edge of your seat wanting to learn more. I walked away from the presentation inspired and motivated for change.

–LCBO

He’s not about the cookie-cutter application or speech, rather his ability to listen and identify a company’s specific needs and then tailor his approach to its stage of readiness is really unique to most gurus in this area. He is an absolute professional who will enthusiastically tell you your present and future, if you’re ready to hear it.

–CBC (Canadian Broadcasting Corporation)

Thank you so much for your presentation in Calgary at The Conference Board of Canada’s Workplace Health Conference. Your presentation was really excellent! Your professional and personal messages are powerful, engaging and moving. You truly are a very gifted speaker and a resilient individual! It is a great pleasure to work with you.

–Alberta Mental Health Board

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