He is the CEO and Founder of Power Marketing Academy, a leading
consulting firm that serves and educates businesses in the industries of
retail, hospitality, and service. PMA conducts clinics, seminars, strategy
sessions, and trainings. As the founder of Neighborhood Marketing Institute®,
he established himself as the food service and hospitality industry’s
foremost marketing educator. Tom has received acclaim from the media for his profound
underdog-marketing tactics from Larry King, traded barbs on the
David Letterman Show, argued the waste of running ads on the Super Bowl
on FOX News Pre-Game Show and has shared his insight in interviews
with US News & World Report, Lou Dobbs, First Business Morning News,
CNN’s Tips from the Top, Wall Street Journal, USA Today, Entrepreneur
Magazine, and other media. He has counseled many Fortune 500 companies and industry-leading
organizations, including: Ben & Jerry’s, Texaco, Hyatt Hotels, Brunswick
Bowling Centers, Jani King, Liberty Tax Services, Federated Department
Stores, The International Franchise Association, Express Personnel Services,
Disney, Sports Clips, Wolfgang Puck,Coke, Omega Institute, Pepsi, Prizm Dental Partners, US Marine
Corps, Sunoco, Wendy’s, LA Weight Loss Centers and Subway.
His savvy, thoughtful leadership style earned him "The Visionary Award" a
most prestigious honor presented by the Council of International Restaurant
Brokers.
Proven strategies, even for the little guys, to out-market the
Big Guns. Audience members will walk away from this presentation
inspired, motivated, and armed with new and powerful tools. And,
they'll immediately be able to take these tools out into the real
world and to outperform any expectations. In this presentation, Tom will give you the step-by-step
blueprint for marketing success. Your audience members will learn
the secrets of using 35 common sense principles of Neighborhood
Marketing, and Four Walls promotion. It is a rare opportunity to
learn from someone who has built his own business and consulted for
Fortune 500 companies. Do you have marketing challenges? Don't worry. In this speech,
Tom will reveal 67 of his most successful and innovative marketing
tactics. If you are looking for fresh, bold and creative solutions,
this speech is a must for you. You'll get the hottest and most
creative solutions to your challenges that Tom has to offer. Book this speech and transform your profits! Tom reveals why Four
Walls promotion is the H.E.A.R.T. of the marketing matter. (Hiring,
Education, Attraction, Retention, Training). Give your people the
knowledge to become dynamic strategic marketing gurus. Discover how
to create and implement action plans that produce phenomenal sales.
Tom teaches: "If you can't get a return on your marketing ...don't
do it!"
TOM FELTENSTEIN
Strategic Marketing & Branding Visionary
Franchising & Customer Service Innovation
Leadership & Motivational Trainer
Best-selling Author
Today’s generation of marketing professionals are likely coming from the
leading business schools across the nation. They probably espouse the need
to build a brand, gush over how to exploit the Internet, and propose
marketing dollars be poured into mass-market advertising. But for more than
four decades, marketing guru Tom Feltenstein, long respected as the champion
of innovative Neighborhood Marketing, has advocated for the exact opposite.
Tom Feltenstein defies classification; he prides himself on not owning a
computer and believes in thinking small and acting locally. He
espouses a mantra that all you need for success can be found within your own
four walls. He strongly advocates taking care of your internal
customers – your employees – so they can become your marketing ambassadors.
He is a people-person who preaches the path to success is the one that
affords you the most influence, costs you the least, and offers the biggest
payoff: your employees. Further, he believes the era of mass marketing is
dead.
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Prior to being a consultant to Fortune 500 companies for the past 23
years, he served as senior vice president for an international,
billion-dollar advertising agency, Bozell Advertising. He also owned a chain
of 14 restaurants. As Ray Kroc’s disciple, he began his career with
McDonald’s, rising up to become a senior-level executive. He later
served as a marketing executive at Burger King.
Tom with Larry King (CNN)
A renowned speaker, well-known coach, trainer, and strategist, Tom’s also
a widely published author. He’s written 11 books, including Uncommon
Wisdom (2003), and two new companion books, one on his marketing
concepts -- The 10-Minute Marketer’s Secret Formula (Entrepreneur
Press February, 2005), and the other with tactical info, 401 Killer
Marketing Tactics To Increase Sales, Maximize Profits, and Stomp Your
Competition (McGraw-Hill February 2005).
PRESENTATIONS >>>
Tom's Most Requested Topics :
How to Go From Underdog to Top Dog in 90 Days or Less
Skyrocket Your Sales by at Least 10% in 120 Days or Less
67 Proven Killer Promotions for Outrageous Success in the
New Millennium
Gain an Unfair Advantage with the Art of Four Walls
Marketing
TOP REASONS TO BOOK TOM
1. Nationally Recognized Marketing Authority:
Tom is nationally recognized by top industry analysts (CNN, Larry
King, The Wall Street Journal, The Council of International
Restaurant Brokers, and others) as one of the leading authorities
and visionaries in strategic marketing. When you hire Tom, you can
be assured you are gaining unprecedented access to one of the most
forward thinking and insightful minds in marketing today.
2. Customized Presentation, Based on Extensive Research:
Tom customizes his presentations so each speech addresses the core
issues affecting your organization. He researches your company and
delves behind the scenes to make sure he captures the "whole
picture" to provide your organization with real workable solutions.
3. Workable Solutions Specific To Your Business:
Tom does not go gently into any presentation: He is brash,
bold and passionately bent on injecting marketing innovation into
your organization. He is reputed to be the most provocative and
effective voice in Strategic Marketing. When you hire Tom, you can
expect he will challenge, inspire and entertain your audience while
providing workable ideas and out of the box solutions.
4. Unmatched Real World Experience:
Tom brings real world experience unsurpassed by anyone else in North America. He has served in senior
executive positions with Burger King, McDonalds, as an advisor to
the Governor of the State of Georgia, and owned and operated his own
14-store restaurant chain. When you hire Tom, you can relax and feel
confident that he is instantly credible with even the most cynical,
seasoned veterans, because his "real world" experience backs up his
ideas.
5. Tom Will Ignite Your Audience to Action:
Your audience will love his humor, his energy and his ideas. He has
the ability to captivate, motivate and inspire any audience, from
frontline employees to independent owners and senior level
executives.
6. A Seasoned Professional Guaranteed to Make Your Event a Success:
Tom has been speaking and igniting audiences for well over two
decades. He is at home in front of intimate groups of 20 as well as
a large stadium of 10,000. He has appeared on numerous television
shows, including Larry King, and The David Letterman Show. He has
been interviewed countless times by the media and his ideas and
opinions are sought after by publications such as US News and World
Report, USA Today, The Washington Post and Entrepreneur Magazine.
7. Various Topics to Fit Your Specific Needs:
Tom's speeches cover the whole gamut from Change is
Good to Four Walls Branding to Neighborhood Marketing to Living a
Joyful Life with Financial Success. Customized versions are also
available.
PAST CLIENTS >>>(partial listing)
Foodservice
Education
Hospitality
Service
Retail
Client Comments >>>"Few people could have stepped in and
'saved the day' as
you did in the keynote session during the most successful convention in IFA's history. You did a masterful job putting together a presentation that
hit the bulls-eye with the thousand or so franchising executives in the
audience that morning. We can only marvel at the super talent you possess in
being so willing and so brilliantly able to ignite a thoughtful and
necessary rethinking of marketing."
"Tom's ideas aren't just the makings of a marketing plan.
His thoughts form the basis of a business model that cuts to the heart of
your business. It begins as a virus within the four walls of your store and
eventually becomes pandemic."
Chairman & CEO, Express Personnel Services
"Great Job! Thank you for a superb presentation at
Meineke's National Convention in Las Vegas. Your message was right on target
and I have heard nothing but positive feedback from our franchisees."
President & CEO, Meineke Car Care Centers
"You have done it again! Your message was not only right on
target, but perfect for the franchise community."
CEO, Dunkin Brands
"His [Tom's] charisma and story-telling captivated the
audience and helped to encourage and motivate our franchises towards a
successful future. Many commented that he was the best keynote speaker that
this organization has enlisted. He recognized our culture immediately and
observed our steps towards becoming the #1 tax preparation company in the
universe."
President & CEO, Liberty Tax Service
"When it comes to branding and innovative marketing speakers, Tom has
always stood head and shoulders above the rest due to his practical and
common sense approach to building a business. I urge anyone interested in
their business to voraciously devour what Tom has to say."
Chairman, Sagittarius Brands
TOM FELTENSTEIN is represented
by K&M Productions.
For more information & to book Tom
simply contact us.- Very serious inquiries only -
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Corporate Event Company
1626 Tawnberry St., Pickering, Ont. Canada L1X 2C2
www.kmprod.com
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