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Bruce Sellery

Personal Finance Expert; Financial Journalist; Best-selling Author of Moolala


Business journalist and television host Bruce Sellery is on a mission to help people get a handle on their money so they can live the life they want. He speaks, writes, consults and uses every media format to engage audiences in a smart, fun, high energy way. +

Bruce is the author of two bestselling books, including Moolala: Why Smart People Do Dumb Things with Their Money (and What You Can Do About It). He’s also the national Money columnist for CBC Radio, a regular contributor to the hit TV show Cityline, the host of the weekly Moolala radio show and podcast on SiriusXM, and is often a featured guest on media outlets across North America including Breakfast Television, Canada AM, CNN, and MSNBC.

Previously, Bruce was the host of The Exchange on CBC Television, and the reality TV show Million Dollar Neighbourhood on the Oprah Winfrey Network (OWN). He also spent 10 years as an anchor for BNN Bloomberg in Toronto and as the network’s Bureau Chief in New York City. Now, Bruce delivers insightful keynotes, emcees leading business conferences, facilitates meaningful discussions, and frequently consults to regulators, financial institutions, and large corporations.

Bruce is a graduate of the Queen’s University School of Business in Kingston, Ontario, where he majored in marketing and international business, and currently serves on its advisory board. --

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Moolala: Why smart people do dumb things with their money (and what you can do about it) +

Moolala is an optimistic and fun keynote that focuses on inspiring people to get a handle on their money so they can live the life they want. The presentation answers two simple and equally important questions: Why do smart people do dumb things with their money? And what can we do about it?

Learning Outcomes:

Bruce Sellery will help your audience:

  • Get clarity on some of the mistakes they’re making with their money, as well help them set priorities about what to work on first.

  • Create a simple plan to correct their mistakes quickly, and without requiring them to make personal finance their new hobby.

  • Be inspired to get off their duff and into action immediately. That includes becoming more confident in asking questions about money and removing the taboos that surround it. --

"First Call": Proving the Value of Your Financial Advice So You Become Your Clients' First Call + 

More than ever before, Financial Advisors must prove the value of the advice they provide. New FinTech start-ups, regulatory changes, and increased competition have clients questioning whether or not they are getting what they are paying for.

In this keynote, Bruce Sellery offers a new and compelling perspective on how to demonstrate your value and articulate it even more clearly. He helps you prove to clients, beyond any doubt, that you are the one to help them live the life they want, making you the “first call” they make when faced with a big decision.

Audiences will walk away better understanding why smart clients sometimes do dumb things with their money, and what you can do, as their trusted advisor, to help them do even more “smart things”.  Specifically:

  • The Keys to Communication: Move beyond industry jargon to talk about your value on your clients’ terms.  Find out what makes their eyes sparkle and help them open up with you, their spouse and family members so everyone is aligned on the plan, and more comfortable talking about money in general.

  • The Higher-Order Benefit: Financial advice has traditionally been framed in terms of portfolio performance and financial needs.  Uncovering the deeper, emotional higher-order benefit, and then delivering on it in a holistic way, drives trust, loyalty and referrals.

  • The Momentum Builder: Inertia can be a devastating drag on results.  As their advisor, you can help your clients reach new heights by taking accountability for plans across all facets of their life, and using your expert network to follow-through on them. --

Emcee / Moderator / Host +

Bruce Sellery has spent two decades engaging audiences on television, radio, and at live events.  He is often called upon to emcee conferences and moderate panel discussions and fireside chats with senior executives. He’s as prepared as a seasoned journalist, as polished as a TV anchor, as curious as a researcher, as inclusive and interactive as a talk show host and as conversational as a good friend.

It’s called “TV without Cameras”.  Bruce brings all the research and preparation that goes into a live television show, plus the energy and charisma required to keep audiences engaged.  He has brought his Emcee skills to the Investment Funds Institute of Canada, Canadian Credit Union Association, Mortgage Professionals Canada, Investor Relations Magazine Awards, Electrical Safety Authority, Art of Leadership series, and many of Canada’s largest pension funds and financial institutions.

Audience members will:

  • Engage at a new level, feeling that they have had a chance to participate versus just observe and take notes.
  • Have a better sense of who the panelists are as people.
  • Leave the room feeling inspired and having had some fun. --

Bruce Sellery is represented by K&M Productions. For more information, Bruce Sellery's speaking schedule, fees, and booking Bruce Sellery contact us.

What Clients are Saying

In a market crying out for saviours, Sellery is a bracing splash of cold water.

–Alberta Venture


In a market crying out for saviours, Sellery is a bracing splash of cold water.

–Alberta Venture

Bruce is magnetic with an audience. His combined warmth, professionalism, use of real-life examples, and sense of humour make his keynote addresses the highlight of any event.

–Financial Services Multi-National

Bruce Sellery had a mixed group of equipment professionals completely engaged for his entire presentation. His comments were timely, witty and had neither the politicians nor the businessman’s bias. He also took the time to highlight a few equipment stocks that were suppliers to many of the people in the room, which brought the presentation to a personal level. I would highly recommend Bruce for any group trying to understand financial and business environment.

–Wajax Limited

Bruce is a dynamic and professional speaker who took the time to understand our event and industry and deliver a presentation which was both informative and valuable to our delegates. He provided our National Trade Association with a very high return on our investment.

–Produce Marketing Association


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