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Ron Buist

Marketing Expert & Inventor of Tim Hortons “Roll Up The Rim To Win”


If you’ve ever won a free coffee, a donut, or even a television because you “rolled up the rim to win,” you have Ron Buist to thank. The former marketing director for Tim Hortons for 24 years, Buist helped turn a once little-known donut shop into one of Canada’s leading franchises. Ron Buist is a confident, entertaining, and motivating speaker who takes audiences behind the scenes of this beloved Canadian institution, and shares the many valuable lessons about marketing, customer service, and business that he picked up along the way.  +

Buist is the author of the bestselling book, Tales From Under the Rim, the Marketing of Tim Hortons (now in its second printing), and a marketing consultant and speaker who is now focused on sharing his secrets of success with retail organizations, business schools, senior executives and others through his presentations.

Buist’s success story is applicable to all businesses and services, from banking to baking, production to party supplies. He has spoken throughout Canada and the USA to universities, marketing associations, and businesses ranging from The Funeral Association of Canada to financial institutions and many Chambers of Commerce. His presentations deal with key issues all businesses face, and provide audiences with formulas to increase their own success.  --

Topics & Categories
  • Business Management & Strategy
  • CEOs & Business Leaders
  • Creativity | Innovation | Disruption
  • Customer Service & Loyalty
  • Entrepreneurship
  • Inspiring Stories
  • Marketing & Branding
  • Motivational
  • Performance & Productivity
  • Retail
  • Sales & Service

(Note: These topics were relevant before the acquisition of the company by Restaurant Brands International in 2014.) Ron is available for a limited number of speaking engagements. Current keynote content would be customized and may be modified and updated to reflect the differences in the current company management & marketing strategies; since the RBI acquisition.)

Learn How Tim Hortons Became a Marketing Giant

Ron Buist, one of Canada’s foremost marketing professionals and now a bestselling business book author, is the former marketing director for Tim Horton’s and has launched some of the best-known and most successful marketing campaigns in Canadian advertising history. In his inspiring keynote presentation, Buist will share how Tim Horton’s grew from a single doughnut shop to a multi-billion-dollar international company through out-of-the-box marketing campaigns, initially on a very limited budget. Learn how and why Buist invented the “Roll up the Rim to Win” contest and developed logoed Tim Mug travel mugs. He’ll also discuss the 12 points to business success that he employed at Tim Horton’s to sell everything from coffee to soup and sandwiches and share how any business can use these ideas to sell more to clients.

Experience the original packaging designs, award-winning commercials and strategies of self-promotion that are  based on the one thing  in business that can be guaranteed:   the changing customer !  Come, learn, enjoy, and bring a coffee!

The Twelve Steps to Retail Success

With the business formula used for selling coffee and Timbits, Buist provides the 12 steps to success while addressing issues all businesses face.

Tales from Under the Rim: Canadian Marketing Magic

Buist tells how a little donut shop grew into a Canadian institution. From the eureka moment in 1986 to the no-frills contest’s status as a defining feature of Canadian life.

Pleasing the Customer: Your Business as a Second Home

Tim Hortons and Canadian Culture

Ron Buist is represented by K&M Productions (Toronto). For more information, Ron Buist's speaking schedule, fees & booking Ron Buist, contact us.

What Clients are Saying

Thank you Ron for your passion and delivery of the Horton's story. It created some great conversations following your presentation and certainly helped us in increasing the awareness of the importance of Brand.

–RBC Insurance


Thank you Ron for your passion and delivery of the Horton's story. It created some great conversations following your presentation and certainly helped us in increasing the awareness of the importance of Brand.

–RBC Insurance

We were extremely pleased with Ron. The pure entertainment of the Tim’s story, plus his own style, his common sense approach to marketing, and the fact that he tailored his remarks to us was the perfect kick off to the day.

– Yellow Pages Group

Your presentation on “Pleasing the Customer” as portrayed through the Tim Horton’s great success story, provided a very positive wind-up… Thanks again for helping make our Conference so very informative and enjoyable.

–Canadian Meat Council

I would just like to say from myself and the board a huge thank you for all your efforts last night. Your presentation was both informative, and entertaining. I have had nothing but good feedback from all.

–Leica Microsystems Inc.

Thank you for taking time out of your schedule to come to our conference and present an informative and dynamic talk to our Marketing division.

–Farm Credit Canada

I would recommend Ron Buist to anyone.

–Alberta Food Processors Association


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