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Fee Range

Fee Range for Michael Vickers

$15,001 - $20,000

News & Updates


Michael Vickers

Sales & Customer Experience Keynote Speaker;
Founder, Summit Learning Systems

Fee Range

Fee Range for Michael Vickers

$15,001 - $20,000

About Michael Vickers

Michael Vickers helps sales, service, and leadership teams become the "preferred provider" in markets crowded with lookalike competitors. As founder of Summit Learning Systems and author of Becoming Preferred: How to Outsell Your Competition and Dance of the Rainmaker, he's built his frameworks by studying what actually separates top-performing companies from the pack — then turning that into strategies sales and service teams can use the next day.

Michael has worked with 120+ brands across manufacturing, financial services, healthcare, insurance, hospitality, and real estate, from mid-size firms to Fortune 500 companies. His keynotes and workshops on sales performance, customer experience, and competitive differentiation are built around one idea: price isn't what wins deals — becoming the emotional favorite does.

Based in Calgary, Alberta, Canada and Tempe, Arizona, Michael speaks and hosts workshops across North America, in person and virtually.

Michael Vickers' Expertise

Sales Performance & Competitive Differentiation

Michael's core framework, Becoming Preferred, teaches sales teams how to out-position, out-sell, and out-experience competitors — not by cutting price, but by becoming the "emotional favorite" in their market. This includes his "Five Customer Values" model for building authentic differentiation and insulating client relationships from competitive erosion.

Customer Experience & Brand Loyalty

Michael works with marketing, sales, and service teams to elevate every client touchpoint into a distinctive, "high-touch" brand experience — moving organizations from transactional selling to relationships that generate ongoing customer advocacy.

Buyer Psychology & Emotional Triggers

Through his "7 Triggers to Booking the Business" framework, Michael breaks down the emotional (not just logical) drivers behind purchasing decisions, giving sales teams tools to build trust faster, shorten sales cycles, and overcome buyer resistance.

Virtual & Hybrid Selling

Michael developed a dedicated framework for virtual selling, helping teams integrate video, phone, text, live chat, and social/direct messaging into a cohesive sales process — built for the realities of remote and hybrid buying environments.

Employer Branding & Talent Retention

Applying his customer-experience principles internally, Michael helps organizations become the "preferred employer" in competitive labor markets, using the same trust-building and value-positioning frameworks he teaches for external clients.

Cross-Industry Application

Michael has delivered these frameworks to sales, service, and leadership teams across manufacturing, financial services, healthcare, pharmaceuticals, insurance, hospitality, automotive, real estate, and professional services — for organizations ranging from mid-size firms to Fortune 500 companies.

Michael Vickers' Bio

Michael Vickers built his career on a simple premise: in markets flooded with similar products and services, the company that becomes the "preferred provider" — the emotional favorite — wins the business. Before he taught this framework, he lived it, building and exiting a franchised retail business, a manufacturing and distribution company, and a publishing venture. That firsthand experience, not theory, is what shapes every keynote and workshop he delivers.

As founder of Summit Learning Systems, Michael has spent over three decades helping sales, service, and leadership teams at 120+ organizations — from mid-size companies to Fortune 500 brands in manufacturing, financial services, healthcare, insurance, hospitality, and real estate — outsell and outposition their competition. His strategies center on what he calls the "Five Customer Values," a framework for creating authentic differentiation and insulating client relationships against price competition.

Michael is the bestselling author of Becoming Preferred: How to Outsell Your Competition and Dance of the Rainmaker: Creating Authentic Differentiation in Today's Competitive Marketplace, and he shares weekly strategy insights on his podcast, Becoming Preferred. Clients including RBC, Investors Group, McKesson Canada, and the Canadian Professional Sales Association have brought him back for repeat engagements.

Michael delivers keynotes and workshops across North America on sales performance, customer experience, and competitive differentiation.

Contact Us for Michael Vickers' speaker fees, and date availability.

Michael Vickers' Presentation Topics

Michael Vickers travels from Calgary, Alberta, Canada and Tempe Arizona, USA. He offers a wide variety of different presentation formats including keynote presentations & workshops on a wide variety of topics. Each presentation is unique, customized and tailored for audiences, industries, conferences and event formats.

Michael’s content is practical, timely and delivered in an enthusiastic, entertaining style that is easy to digest and remember. Your attendees will be talking about and implementing his strategies for months and years to come. Michael’s ability to speak at the level of his audience allows him to connect with all facets of the organization, whether they are a group of senior executives, midlevel managers, salespeople or customer service reps.

Internalization Webinar: Michael includes a complimentary follow-up internalization webinar with each of his programs, which can be delivered 3-6 weeks following the initial event.

Staying Relevant: Future-Proof Yourself in the Age of AI +

Format: Keynote or Breakout Workshop
Time Frame: 45-90 minutes
Target Audience: All Professionals & Cross-Functional Teams

The world of work is changing faster than at any point in history. Artificial intelligence is reshaping industries, redefining roles, and raising a critical question for every professional: How do I stay relevant?

The good news? AI isn't here to replace you — it's here to elevate you. But only if you're willing to evolve. The professionals who thrive in this new landscape won't be the ones who fear the technology — they'll be the ones who harness it while doubling down on the uniquely human skills that no algorithm can replicate.

In this powerful presentation, Michael draws on over 30 years of helping professionals stay ahead of the curve, combined with the insights from his latest book, Staying Relevant: Future Proof Yourself in the Age of AI. He delivers a practical, energizing roadmap that shows your team how to turn disruption into their greatest competitive advantage.

This game-changing Keynote or Breakout Session will teach you how to:

  • Embrace AI as a professional advantage — not a threat to your career
  • Develop a personal learning system that keeps you ahead of industry shifts
  • Identify and strengthen the uniquely human skills AI cannot replace
  • Build a future-proof mindset that turns disruption into opportunity
  • Create a 90-day relevance plan you can implement immediately
  • Leverage AI tools to amplify your productivity and professional value
  • Position yourself as indispensable in an increasingly automated world
  • Cultivate the curiosity and adaptability that define tomorrow's top performers

"Staying Relevant" is not just a presentation — it's a wake-up call wrapped in a game plan. Michael's approach is refreshingly optimistic and firmly practical, showing your audience that the age of AI is the greatest opportunity of their careers — if they choose to lean in. Packed with real-world examples, actionable strategies, and a contagious energy for continuous growth, this session will leave your team inspired, equipped, and ready to take ownership of their professional future. --

Becoming Preferred - Out-position, Out-sell, & Out-Experience the Competition +

Format: Keynote or Breakout Workshop
Time Frame: 60-90 minutes
Target Audience: Sales, Marketing & Customer Service Teams

Today’s marketplace is more competitive than ever. With the proliferation of competition in every sector and the ever-growing digital landscape, businesses struggle to differentiate themselves in a sea of similar offerings. To stand out from the crowd, it is essential for businesses to not only offer high-quality products or services but also to create unique brand experiences, engage with their customers in meaningful ways, and continuously level up their game.

In this popular Keynote presentation, Michael presents leading-edge strategies and tactics to give you and your team the frameworks to out-position, out-sell, and out-experience the competition and become the preferred provider in their marketplace.

This game-changing Keynote or Breakout Workshop will teach you how to:

  • Become the emotional favorite in the markets you serve
  • Create authentic differentiation in a crowded marketplace
  • Build relationships of trust quickly
  • Deliver ‘High Touch’ and Distinctive Value to your client base
  • Build long-term economic relationships of trust with your clients
  • Deliver a client experience that unleashes customer advocacy
  • Overcome discounting by employing the “Five Customer Values”
  • Insulate your clients from competitive erosion
  • Exceed expectations and increase your customer advocacy with “High Touch” strategies

“Becoming Preferred” is not just a presentation; it’s a strategic roadmap that engages your organization and enables you to deliver a client experience that sets you apart from the competition. This presentation is entertaining and informative, with real-world anecdotes, practical examples, and proven strategies to empower you and your team to achieve immediate, tangible results. --

Becoming Preferred - Level Up the Brand Experience +

Format: Keynote or Breakout Workshop
Time Frame: 60-90 minutes
Target Audience: Sales, Marketing & Customer Service Teams

To effectively stand out in today's crowded marketplace, businesses must not only offer high-quality products or services but also create a unique brand experience.

This session will explore how to engage customers, build loyalty, and ultimately level up your brand's experience. This session is a blueprint for brand elevation and creating a client experience that will set you apart from the competition. We will explore actionable examples and resultsoriented tactics to empower you and your team to elevate the key touch points.

This game-changing Keynote or Breakout Session will teach you how to:

  • Establish an authentic and memorable brand experience that separates you from the competition
  • Foster trusting relationships with clients from every interaction
  • Deliver a distinctive, high-touch brand experience that creates customer advocacy
  • Strengthen brand loyalty and build lasting economic relationships with your clients
  • Elevate your brand's value beyond price, moving past the need for discounting
  • Build a brand experience that protects your clients against customer erosion
  • Leverage Al, data, and automation to enhance personalization and empower human connection
  • Design and deliver with intention

Stop selling what you make, and start selling how you make people feel. The product or service is the souvenir they take home from the experience. Focus on the experience, and you will build a brand that people don't just buy from, but belong to. That is how you authentically differentiate and win. --

How to Sell When Nobody’s Buying +

Format: Keynote or Breakout Workshop
Time Frame: 60-90 minutes
Target Audience: Sales, Marketing

How we influence and sell has changed! The strategies, methodologies, and techniques commonly employed today are worn out and obsolete.

Whether it's a sluggish economy, a national tragedy, a shift in consumer needs, or Mother Nature wreaking havoc, these changes can be massively disruptive, and even paralyzing. True professionals committed to continuous improvement and leveling up their skills hit these challenges straight on and thrive regardless of market conditions.

The real magic lies in your teams' ability to skillfully navigate and capitalize on these changes, ensuring profitability and success. Don't "sit tight and ride it out" when crises strike. Take action and thrive!

This highly popular presentation will give your team the strategies and frameworks to:

  • Develop a recession-proof mindset
  • Identify new market opportunities
  • Gain access to the decision-makers
  • Build relationships of trust quickly
  • Create authentic differentiation
  • Level up the sales conversation
  • Hack buyers' motivation
  • Use Value-Add positioning
  • Insulate existing clients from competitive erosion
  • Present make-sense solutions

With the changing economic landscape, sales teams must adapt their strategies and mindsets to survive and thrive in any market. This popular keynote or breakout workshop will give your team the tools to develop a recession-proof mindset and capitalize on market disruptions. --

7 Triggers to Booking the Business +

Format: Keynote or Breakout Workshop
Time Frame: 60-90 minutes
Target Audience: Sales, Marketing

Our emotions wield incredible influence over our decision-making process. Whether conscious or subconscious, they often influence our purchasing choices based on how a product or service resonates with us emotionally, even as we seek logical reasoning.

Discovering and activating these emotional triggers in your sales conversations and customer experiences can revolutionize your results to help you build trust and credibility quickly, streamline the sales cycle, accelerate the buying process, and position you as the emotional favorite in your market.

In this captivating and practical presentation, you'll explore the powerful emotional drivers that fuel success. Discover profound insights into your customers' motivations, allowing you to craft compelling marketing and sales strategies and messaging that deeply resonate and elevate your results to new levels.

Understanding and employing these triggers will help you:

  • Build trust, credibility, and authority quickly
  • Position the “Why” and sell the “Because”
  • Make dynamic, results-oriented sales presentations
  • Accelerate the buying cycle and crush your targets
  • Increase profit margins with the five customer currencies
  • Overcome buyer resistance effectively
  • Get the customer to take action quickly
  • Confirm the business with make-sense solutions

Unearthing the secrets of human behavior and psychology is key to unlocking any thriving business's potential. Delve into the captivating realm of consumer decision-making, a labyrinth of conscious and subconscious emotions that shape our choices. "7 Triggers to Booking the Business” is a game-changing framework empowering you to skyrocket your sales, secure more deals, and become the emotional favorite in your market. -- 

How to Become the Preferred Employer in a Competitive Marketplace +

Format: Keynote or Breakout Workshop
Time Frame: 60-90 minutes
Target Audience: Leadership, Sales, Marketing, Operations, Human Resources

Attract top-tier talent, retain your top performers, and level up the employee experience. You can unleash your organization's potential with "Become the Preferred Employer in a Competitive Marketplace." This revolutionary presentation is designed to transform your company into a magnet for top-tier talent. Boasting an innovative approach that prioritizes employee experience, it promises a new and exciting era of organizational success.

This program isn't just about attracting top-tier talent, it's about retaining them, too. This framework ensures that key performers stay committed, engaged, and loyal to your company's vision. The result? A highly motivated, skilled workforce ready to propel your business to unprecedented heights.

Understanding and employing these strategies and frameworks will help you:

  • Unlock the power of employee engagement
  • Learn the strategies that identify your employees' values and motivation
  • Create high-value conversations to build trust and pique interest
  • Elevate your “you should work with us because” positioning statement
  • Accelerate the candidate commitment cycle
  • Employ the five employee currencies to enhance your compensation package
  • Exceed employee expectations with “High Touch” strategies
  • Handle recruit reluctance more effectively

This informative and practical presentation isn't just a tool; it's a roadmap to an enhanced employee experience. It emphasizes the importance of the 'Employee Experience' (EX), suggesting that satisfied employees lead to satisfied customers. It presents an intriguing twist on conventional wisdom: To thrill your customers….first thrill your employees. Michael’s strategies and frameworks have been helping his clients attract top clients and win the business, and they will help you attract and win the hearts of top-tier talent and Become Preferred--

Becoming Preferred - Virtually +

Virtual selling has become a necessary tool for businesses, especially with the rise of remote work and virtual meetings. However, mastering this form of communication can be challenging without proper guidance. That's where Michael comes in - with years of experience in sales and technology, he has developed a complete framework to enhance your existing sales strategies.

Establishing personal connections in a digital environment can be challenging. The strength of virtual selling lies in its ability to connect with a larger number of potential clients and existing customers with minimal time and financial investment.

In this presentation, Michael provides a complete framework that integrates video, telephone, text messaging, live chatting, social media, and direct messaging into your sales strategies. The aim is to enhance productivity and compress sales cycles. --

Book Michael Vickers to speak at your next conference or corporate event.

Frequently Asked Questions About Michael Vickers

What topics does Michael Vickers speak on? +

Michael's keynotes and workshops center on sales performance, customer experience, and competitive differentiation — including his signature Becoming Preferred framework, "7 Triggers to Booking the Business," virtual selling strategies, and how to become the "preferred employer" in competitive labor markets. Most sessions run 45–90 minutes and can be delivered as a standalone keynote or paired with a deeper workshop/breakout. --

Does Michael speak virtually or only in person? +

Both. Every core topic — including Becoming Preferred — is available in a fully virtual format, alongside in-person keynotes and workshops. --

What industries does Michael have experience with? +

He's worked across manufacturing, financial services, healthcare, pharmaceuticals, insurance, hospitality, automotive, real estate, and professional services, with clients ranging from mid-size companies to Fortune 500 organizations. More detailed, industry-specific case examples are available on request. --

Can Michael customize his presentation for our specific event or audience? +

Yes. Pre-program interviews with key stakeholders are a standard part of the booking process, and his frameworks are consistently adapted to the audience — from senior executives to frontline sales and service teams. --

Where is Michael based, and does he travel for events? +

Michael has offices in Calgary, Alberta and Tempe, Arizona, and speaks at events across North America, both in-person and virtually. --

Has Michael written any books? +

Yes — Becoming Preferred: How to Outsell Your Competition and Dance of the Rainmaker: Creating Authentic Differentiation in Today's Competitive Marketplace. He also hosts a weekly podcast, Becoming Preferred, covering the same strategies in more depth. --

How much does it cost to book Michael Vickers as a keynote speaker in Canada or the USA? +

Michael Vickers' current speaking fee range is $15,001–$20,000, with final pricing confirmed through K&M Productions Speakers & Shows based on event format, location, audience size and customization. Contact K&M Productions to check date availability and arrange a pre-event call.

There is also a fee range link on most speaker pages on our website. Corporate keynote speakers in Canada represented by K&M Productions Speakers & Shows confirm fees through our agency by written agreement. Final pricing reflects agreed-upon detals and execution of the contract terms --

Is Michael Vickers represented by a speaker's bureau in Canada and how is the contract handled? +

Michael Vickers is represented by K&M Productions Speakers & Shows Canada who coordinate bookings and handle the contract-agreement with the client. Keynote speakers in Canada often work through a bureau to take care of their contracts and payments while they look after the creative and content aspects of their topics and presentations. Bureau representation ensures consistent communication between the client and the speaker as well as an "insurance policy" for your conference in the unlikely occurrance of speaker illness or cancellation. --

How do I contact Michael Vickers to check availability and begin the booking process in Canada? +

Michael Vickers is contacted through K&M Productions Speakers & Shows to confirm availability and event details. Event planners and meeting planners typically schedule a pre-event call to clarify format, objectives, and expectations. The booking process begins once the event requirements are sorted .Written confirmation follows contract-agreement execution. --

What Clients are Saying About Michael Vickers

Thank you, Michael, for your presentation at our summits in June. The entire team here was truly invigorated to change our approach to customer interactions in the most positive way. We have had positive feedback already in such a short period of time. Easy to implement, meaningful changes that everyone can do will make such a positive impact on our customer interactions – thanks to what we have learned from you. We appreciated you taking the time to hear from our customers in the first part of the day and building that into our discussions – made it relevant to our group and meaningful. You will be pleased to know we are on our way to becoming the emotional favorite in our industry!

–Wawnesa Insurance

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Thank you, Michael, for your presentation at our summits in June. The entire team here was truly invigorated to change our approach to customer interactions in the most positive way. We have had positive feedback already in such a short period of time. Easy to implement, meaningful changes that everyone can do will make such a positive impact on our customer interactions – thanks to what we have learned from you. We appreciated you taking the time to hear from our customers in the first part of the day and building that into our discussions – made it relevant to our group and meaningful. You will be pleased to know we are on our way to becoming the emotional favorite in our industry!

–Wawnesa Insurance

We have had very positive feedback from both the Management Team as well as our Financial Consultants who had the pleasure of hearing you speak. Many people walked out of the presentation with a new, positive outlook on their business and with new ideas to incorporate. We immediately saw ways to improve our business. In our own office, we have used your suggestions on numerous occasions already. You truly are an extraordinary speaker, living an extraordinary life!

–Investors Group

You delivered a dynamic and insightful presentation that inspired, motivated and challenged everyone. By all reports, the conference was a success and your role as a keynote speaker contributed a great deal towards that result. Thank you again for delivering exactly what you promised - a presentation that would leave a lasting impression with the delegates. It was the perfect close for the conference!

–CPSA (Canadian Professional Sales Association)

Your humour was exceptional and hit the raw nerves of the realness of everyday life. I found myself enthralled & amazed at how you captured and commanded my FULL attention and everyone else's too! (1300 people) I walked away with a renewed perspective and with a sense that I had to make changes in how I do business.

–Re/Max Ontario Atlantic

We've been getting rave reviews from all who attended our conference. Michael was very professional, right on the mark and very entertaining. For a group of bankers to make such glowing comments about a speaker who comes on right at the end of the day is saying something.

–Royal Bank Financial Group

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