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UnMarketing Speaker Scott Stratten

Scott Stratten

Expert in UnMarketing

Bio

For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to―why do we still keep trying the same stale marketing moves? Speaker Scott Stratten – who has over 175,000 people follow his daily rantings on Twitter and who was named one of the "Top Five Social Media Influencers in the World" – on Forbes.com is an "unmarketer" and an expert in viral, social, and authentic marketing. Using real life, practical examples, along with a good dose of humour, he shows audiences how to "unlearn" the old ways and consistently attract, engage, and hold on to the right customers.

Formerly a music industry marketer, national sales training manager, and a professor at the Sheridan College School of Business, Stratten ran his "UnAgency" for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments when they need help guiding their way through the viral and social media and relationship marketing landscape.

He has written four bestselling business books, the most recent being UnSelling: The New Customer Experience, which was named "Sales Book of the Year" by 1-800 CEOREAD.

Stratten has appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, CNN.com, Inc.com and Fast Company, among many other media outlets.

Topics

Scott Stratten's Speaking Presentations:

All keynotes are customized for the audience, so nothing feels “out of the can” or generic. Whether it’s a B2C, B2B, Marketing, Sales, Leadership or a mixed audience, the message is always on point and resonates. With that in mind, it always helps to have some guideline to use for conference programs and audiences beforehand. Here are a few potential topics:

Everything Has Changed & Nothing Is Different

Today’s business climate is changing at an unprecedented rate.  Every week, it seems there is a new strategy, social media site or technology that is a “must use” or a “game changer”.  What we lose in this endless quest for the next bright shiny business object is that at the core of business while everything has changed, nothing is different.  Trust, connection, consistency and service will always trump any new app to hit the market.

In this keynote, Scott sill walk the audience through what is real and what are only smoke screens in the business world today. Audiences will walk away understanding the following:

  • The Millennial Myth:  The younger generation may create new challenges for business, but not in the way people are saying;

  • Social Media Snake Oil: Why social media is a poor sales and marketing tool, what it’s really meant for, and how understanding this will actually lead to the best success for your company online;

  • The Digital Decision: Your market today is forming buying decisions well before coming to you. Marketing today means getting in front of them when they’re making these important choices.

The Millennial Myth: How misinformation is shaping our approach to Millennials and how we can fit it.  

Smartphones, Snapchat, Streaming everything; the world Millennials have grown up in isn’t what it used to be.

But how different are they, really?

In this keynote, Scott will blast away millennial myths that are making our sales, marketing and workplace look like Armageddon.  The audience will learn how to really connect with this demographic (hint: it’s actually not very different than how we connect with the rest of the human species). Let’s learn what really works – instead of trying to fit a square generational peg into a round hole.

UnSelling: The New Customer Experience

Based on the “800-CEO READ: Sales Book Of The Year” Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.

In this highly energetic and engaging talk, audiences will learn:

  • Why one negative review can outweigh a thousand social media followers if it isn’t handled correctly;

  • Why social media can be the wrong choice for your business;

  • Why the people you hire matter more than the tasks you hire them to do;

These and countless other under-appreciated truths add up to a new way of thinking about business that will completely change the way you sell, for the better.

You don’t need social media, but you can be connecting with your clients socially. Your video doesn’t have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It’s time to separate from the pack of noise. It’s time to UnSell.

UnMarketing - Stop Marketing. Start Engaging

The tried and true ways of marketing have turned into tired and old, not to mention ineffective. The ability to build relationships and be heard by your market has never been greater, but overwhelming when trying to determine what tools to use. This session covers both online and offline methods of staying in front of your target audience, so when they have the need to buy, they choose you. From social media, to traditional local events, there are proven ways to connect more than ever before and after this session you have the practical tools to implement the tactics right away.

Engagement 2.0

Sales, marketing and customer service has changed incredibly over the past few years and engagement is king. It’s not “if” you’re customers are talking online, it’s “how often” and “where”. This session walks the audience through the landscape of online engagement both today and what’s coming tomorrow. The audience will have a much clearer picture of what tools will suit their needs and which ones to ignore. From your front-line employees, to angry customers online, the people doing the talking for your brand is no longer through a press release.


Scott Stratten is represented by K&M Productions. To inquire about Scott Stratten's speaking schedule, fees & booking Scott Stratten, contact us.

Testimonials

Here’s what makes Scott Stratten different and awesome: he’s a conference keynote speaker, yet he’ll arrive a day early and mingle with attendees in the exhibit hall. Just because. He’ll decide to engage in a live Google Hangout that marries a live audience with an Internet audience — because he knows the value it has to attendees. He’ll show up and deliver an amazing talk that has our attendees literally laughing so hard they hurt; yet learning so much they can’t wait to act on it all. And after all of that, he’ll still rush out to the lobby to shake hands, take pictures and actually practice what he’s preaching. Engagement isn’t just something Scott writes or talks about: it’s something the man actually lives. Period. His ability to walk the talk — not just talk — puts him on an entirely different and awesome level.

–Paul Jackson, CEO, HW Publishing LLC

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Here’s what makes Scott Stratten different and awesome: he’s a conference keynote speaker, yet he’ll arrive a day early and mingle with attendees in the exhibit hall. Just because. He’ll decide to engage in a live Google Hangout that marries a live audience with an Internet audience — because he knows the value it has to attendees. He’ll show up and deliver an amazing talk that has our attendees literally laughing so hard they hurt; yet learning so much they can’t wait to act on it all. And after all of that, he’ll still rush out to the lobby to shake hands, take pictures and actually practice what he’s preaching. Engagement isn’t just something Scott writes or talks about: it’s something the man actually lives. Period. His ability to walk the talk — not just talk — puts him on an entirely different and awesome level.

–Paul Jackson, CEO, HW Publishing LLC

Scott was one of the most well received speakers we have ever had.  Not only was he engaging, but also informative.  Delegates were able to walk away with valuable and usable information.  People are already asking us to have him back again next year. He really was, as one delegate wrote, “FABULOUS”.

–Rachel Cleland, Association Manager of Marketing Association for Credit Unions (MACU)

For over an hour, Scott enlightened and entertained a very jaded group on the changing landscape of social media with insightful and  humorous examples of brand initiatives. Of all the conference speakers, Scott ranked the highest in delivering content and keeping our audience engaged. I’d highly recommend Scott as a potential keynote.

–Director-Worldwide Sales, Hard Rock International

His presentation absolutely blew everyones socks off!

–Social Media Camp

Scott Stratten was second day keynote of our conference in New Orleans – not an easy task for sure! He blew everyone away with his amazing energy, fun examples and expert insights. Scott had everyone laughing, clapping enthusiastic…in many ways he set the tone for our entire conference.

–Adobe Systems

One of the most powerful, entertaining and knowledgeable speakers that I’ve ever had the opportunity to hear speak.

–New Marketing Labs

I want to thank you so much for your entertaining, thought-provoking and inspirational presentation to our group. You have an amazing gift and you captured the attention of every person in the room. I especially loved how you made sure your message was relevant to our team, and demonstrated that you understood where we might be coming from. The team feedback was unanimous, 97% rated your presentation as “excellent’!  I once again learned that I shouldn’t follow you onto the podium!

–Customer Communications & Marketing, BMO Financial Group

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