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Fee Range

Fee Range for Scott Stratten

$10,001 - $15,000

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Scott Stratten

UnMarketing Founder & Hall of Fame
Keynote Speaker on Trust and AI

Fee Range

Fee Range for Scott Stratten

$10,001 - $15,000

About Scott Stratten

Scott Stratten is the founder of UnMarketing and one of the best-known voices in relationship-driven business.

He's a bestselling author and a Hall of Fame conference keynote speaker.

His argument has been the same for more than twenty years: tools and platforms keep changing, but trust, integrity and genuine human connection still decide who customers choose. Today he applies that thinking to generative AI, automation and rapid disruption.

He helps leaders, marketers and front-line teams adopt new technology without losing the relationships their business depends on. His keynotes are high-energy, irreverent and practical, and audiences tend to laugh as much as they take notes.

Scott Stratten's Expertise

  • Relationship Marketing — Building trust and community with a market before it is ready to buy, so the business becomes the logical choice when the need arises.
  • Customer Experience — Creating repeat customers and brand advocates by treating every interaction, from first contact to after the sale, as part of the brand.
  • Trust and Authenticity in the AI Era — Using AI and automation to streamline work while keeping brand voice, integrity and core values intact.
  • Leading Through Disruption — Guiding teams through change that arrives too fast to resist, and separating passing trends from permanent shifts in customer behaviour.
  • Actual Intelligence — Valuing human judgment, empathy and emotional intelligence alongside artificial intelligence to build team alignment and customer loyalty.
  • Sales Without Selling — Replacing transactional, funnel-focused tactics with relationship-based approaches that earn loyalty over the long term.
  • Branding and Reputation — Treating a brand as the impression left on people rather than a logo, and protecting a reputation that takes years to build and moments to lose.
  • Customer Loyalty in Disruptive Times — Keeping customers through upheaval by focusing on comfort, cost, convenience and convergence.
  • Multi-Generational Teams — Helping younger and veteran employees work together, pairing fresh ideas and technical agility with institutional knowledge.
  • Front-Line Culture — Closing the gap between how leaders picture culture and how employees experience it, and recognizing front-line staff as the brand.
  • Self-Aware Leadership — Helping leaders understand what it is actually like to work for them, and how that awareness affects morale and the bottom line.
  • Psychological Safety — Building workplaces where employees feel safe to speak up, challenge assumptions and contribute ideas during uncertain times.
  • Online Feedback and Reviews — Responding to public feedback, reviews and customer sentiment in a fast-moving digital landscape.
  • Social Media as Amplification — Understanding that social media makes a business louder, not better, and creating experiences worth sharing instead of chasing virality.
  • Purposeful Innovation — Asking why before adopting new technology, and innovating only when it serves customers and strengthens loyalty.

Scott Stratten's Bio

Scott Stratten is a Hall of Fame conference keynote speaker, bestselling business author and the founder of UnMarketing. He speaks to corporate audiences, associations and industry events about customer trust, relationship marketing, leadership and how to handle disruption, including generative AI, without losing the human connection that keeps customers loyal.

His keynotes are high-energy, candid and very funny, mixing real business stories with practical takeaways that audiences can put to work right away. Scott has been watching technology reshape business since he first went online in 1995, and his message hasn't changed: the companies that last aren't the ones chasing every new tool, they're the ones people trust.

His path to the stage was anything but direct. He managed bands in Toronto and studied Human Resources at Sheridan College. He worked as an HR generalist at Goodwill Toronto, became a national sales training manager, and returned to Sheridan to teach business. In 2002 he founded UnMarketing to push back against tactics he believed customers resented, such as cold calling, and to argue that business should be built on relationships. For nearly a decade he ran a viral video agency that became one of the most successful of its kind. He then turned to speaking full-time.

With Alison Stratten, his wife and business partner, he has written a series of bestselling business books: UnMarketing, The Book of Business Awesome / The Book of Business UnAwesome, QR Codes Kill Kittens, UnSelling, UnBranding, The Jackass Whisperer and, most recently, UnLeadership: Make Building Relationships Your Business. Together, Scott and Alison also co-host The UnPodcast, a business podcast that has passed one million downloads.

His recent keynotes focus on generative AI and the pressure it puts on leaders. His message is not that AI is bad, but that it is no substitute for what he calls "actual intelligence": judgment, empathy and the relationships that keep customers coming back. He speaks equally about the front line, arguing that employees who deal with customers every day are the brand, and that leaders often don't know what it's really like to work for them.

He was inducted into the National Speakers Association's CPAE Speaker Hall of Fame in 2018, the Canadian Marketing Hall of Fame, and the Sheridan College Pilon School of Business Alumni Hall of Fame in 2012. He is a 1998 graduate of Sheridan's Business Administration – Human Resources program. His books have earned recognition too: UnSelling won Sales Book of the Year and UnBranding won Sales & Marketing Book of the Year from 800-CEO-READ, and The Book of Business Awesome won Book Cover of the Year at Book Expo America.

His clients have included PepsiCo, Walmart, Microsoft, IBM, Deloitte and Saks Fifth Avenue. He's also proof of his own theory: he met Alison on Twitter.

Contact Us for Scott Stratten's speaker fees, and date availability.

Scott Stratten's Presentation Topics

Scott Stratten travels from Toronto, Ontario, Canada. He offers a wide variety of different presentation formats including keynote presentations & workshops on a wide variety of topics. All keynotes are customized for the audience, so nothing feels “out of the can” or generic. Whether it’s a B2C, B2B, Marketing, Sales, Leadership or a mixed audience, the message is always on point and resonates. With that in mind, there are always pre-event calls with Scott and the client as it always helps to have some guideline to use for conference programs and audiences beforehand.

UnMarketing: Winning Trust, Authenticity, and Customer Loyalty in the AI Era +

The traditional playbook of marketing and brand engagement has turned stale, repetitive, and ineffective. As generative AI transforms how customers discover and choose businesses, leaders face a critical choice: double down on automated noise or build authentic, human-centred trust. In this highly energetic, delightfully irreverent, and practical presentation, Scott cuts through the hype to reveal what actually drives buying decisions today. While technology has evolved rapidly, the fundamental drivers of business success- trust, integrity, consistency, and genuine human connection- remain completely unchanged. Scott provides nontechnical leaders, marketers, and executive teams with perspective-shifting stories and actionable frameworks to navigate AI disruption, manage customer sentiment, and maintain brand authority when automation saturates the market.

Key Takeaways & Learning Outcomes:

  • Human-AI Collaboration without Losing Authenticity: How to leverage AI and automation to streamline workflows while ensuring your brand voice, integrity, and core values remain front and center.
  • Building a Brand Community That Lasts: Methods to cultivate repeat, loyal customers who act as brand advocates—before they even enter your sales funnel.
  • Managing Digital Feedback & Trust: How to respond to public feedback, reviews, and modern customer expectations in a fast-moving online landscape.
  • Cut Through the Disruption Noise: A clear roadmap for separating short-term shiny objects from permanent shifts in customer behaviour. --

UnAI: Navigating Disruption, Multi-Generational Teams, and Uncertainty with Actual Intelligence +

Disruption is no longer just gradual change—it is change without time to resist it. As generative AI and rapid market shifts rewrite the rules of modern business, organizations face unprecedented pressure to adapt without losing trust, morale, or human connection. For multi-generational teams facing an uncertain future, the question isn't just how to use new tools, but how to lead, collaborate, and survive when the very nature of work is evolving overnight.

In this high-energy, delightfully irreverent, and candid presentation, hall-of-fame keynote speaker Scott Stratten cuts through the tech jargon and automated hype. He reveals that while artificial intelligence is transforming how we work, the fundamental drivers of organizational success—trust, integrity, consistency, and genuine human connection—remain completely unchanged. Scott shifts mindsets by showing all-hands audiences and industry leaders how to bridge generational gaps, manage the anxiety of sudden disruption, and leverage "actual intelligence" to build resilient teams and deep brand loyalty in an AI-saturated world.

Key Takeaways & Learning Outcomes:

  • Navigating "Change Without Time to Resist It": A clear roadmap for separating short-term shiny objects from permanent shifts in business, while balancing technological adoption with pragmatic, human-centered trust.
  • Bridging the Generational Divide: How to empower a multi-generational workforce to collaborate seamlessly, combining the fresh perspectives and technological agility of younger team members with the institutional wisdom of seasoned professionals.
  • Actual Intelligence over Artificial Shortcuts: Why leaning on authentic human relationships, true emotional intelligence, and genuine connection builds unbreakable team alignment and customer loyalty that no algorithm or chatbot can replicate.
  • Thriving in Uncertainty: Actionable frameworks to foster psychological safety on the front lines, combat the anxiety of rapid technological shifts, and show up authentically when your team and industry need it most. --

UnLeadership: Leading Authentically in the Age of Disruption +

We used to have time to navigate change in our industries, but now with disruption we have rapid change without time to resist it. Generative AI, multi-generational workplaces, and rapid market shifts rewrite the rules of modern business, leaders face unprecedented pressure to guide teams through uncertainty without losing trust, morale, or human connection.

In this high-energy, candid, and pragmatic keynote, redefines what true leadership looks like when traditional playbooks fail. Drawing from real-world scenarios and sharp business insights, Scott exposes the crucial gap between how leadership is envisioned at the top and how culture is actually felt on the front line. Leaders will walk away with actionable frameworks to foster psychological safety, embrace modern innovation, harness actual intelligence over artificial shortcuts, and show up when it matters most.

Key Takeaways & Learning Outcomes:

  • Navigating Disruption & AI Uncertainty: Understand how to lead through "change without time to resist it" by balancing technological adoption with pragmatic, human-centred trust and transparency.
  • Self-Awareness & Front-Line Culture: Recognize that culture is driven top-down but felt bottom-up. Gain practical strategies to understand "what it's like to work for you" and why a self-aware leader directly impacts the bottom line.
  • Innovation Has No Age: Bridge generational gaps by empowering younger team members to speak up, challenge assumptions, and contribute fresh ideas.
  • Actual Intelligence over Artificial Shortcuts: Why leaning on authentic human relationships and true emotional intelligence builds unbreakable team alignment and client loyalty. --

Book Scott Stratten to speak at your next conference or corporate event.

Frequently Asked Questions About Scott Stratten

Who is Scott Stratten? +

Scott Stratten is a Hall of Fame keynote speaker, bestselling business author and the founder of UnMarketing. He speaks on customer trust, relationship marketing, leadership and how organizations can handle disruption, including generative AI, without losing human connection. --

What is UnMarketing? +

UnMarketing is the business philosophy Scott Stratten founded in 2002. It holds that companies earn customers by building trust and relationships rather than by interrupting people with tactics they would dislike as customers themselves. --

What are Scott Stratten's keynote topics? +

His current keynotes are UnMarketing: Winning Trust, Authenticity, and Customer Loyalty in the AI Era; UnAI: Navigating Disruption, Multi-Generational Teams, and Uncertainty with Actual Intelligence; and UnLeadership: Leading Authentically in the Age of Disruption. --

Does Scott Stratten speak about artificial intelligence? +

Yes. He speaks about AI from a non-technical, human-centred point of view, showing leaders how to adopt AI and automation while protecting trust, brand voice and team morale. --

What books has Scott Stratten written? +

Scott Stratten has written UnMarketing, The Book of Business Awesome / The Book of Business UnAwesome, QR Codes Kill Kittens, UnSelling, UnBranding, The Jackass Whisperer and UnLeadership: Make Building Relationships Your Business, most of them co-authored with Alison Stratten. --

What is The UnPodcast? +

The UnPodcast is a business podcast co-hosted by Scott and Alison Stratten. It covers marketing, customer experience and business news, and has passed one million downloads. --

What audiences is Scott Stratten best suited for? +

His keynotes suit conferences, sales meetings, leadership retreats and all-hands events, especially for audiences in marketing, sales, customer service, retail and any industry facing rapid change. --

What is Scott Stratten's speaking style? +

His style is high-energy, candid and very funny. He mixes real business examples with practical frameworks, so audiences leave entertained and with ideas they can use right away. --

Which organizations have hired Scott Stratten? +

His clients have included PepsiCo, Walmart, Microsoft, IBM, Deloitte, Saks Fifth Avenue, 3M and Fidelity Investments. --

What was Scott Stratten's career before speaking? +

Before founding UnMarketing, Scott Stratten managed bands in Toronto, worked as an HR generalist, ran national sales training and taught business at Sheridan College. He then ran a viral video agency for nearly a decade before focusing on speaking full-time. --

How much does it cost to book Scott Stratten as a keynote speaker in Canada? +

Scott Stratten's current speaking fee range is $10,001–$15,000 CAD, with final pricing confirmed through K&M Productions Speakers & Shows based on event format, location, audience size and customization. Contact K&M Productions to check date availability and arrange a pre-event call. --

Is Scott Stratten represented by a speaker's bureau in Canada and how is the contract handled? +

Scott Stratten is represented by K&M Productions Speakers & Shows Canada who coordinate bookings and handle the contract-agreement with the client. Keynote speakers in Canada often work through a bureau to take care of their contracts and payments while they look after the creative and content aspects of their topics and presentations. Bureau representation ensures consistent communication between the client and the speaker as well as an "insurance policy" for your conference in the unlikely occurrence of speaker illness or cancellation. --

How do I contact Scott Stratten to check availability and begin the booking process in Canada? +

Scott Stratten is contacted through K&M Productions Speakers & Shows to confirm availability and event details. Event planners and meeting planners typically schedule a pre-event call to clarify format, objectives, and expectations. The booking process begins once the event requirements are sorted. Written confirmation follows contract-agreement execution. --

This page was last updated by K&M Productions on October 6, 2026.

What Clients are Saying About Scott Stratten

Scott spoke on the final day of our Annual Sales Meeting, in front of 1200 employees. We knew that the audience would be tired and less receptive than they were on day one! Scott’s high-energy and hilarious presentation was exactly what was needed – his unique brand of definitely relevant content and delightfully irreverent delivery resulted in the attendees’ highest feedback score for any presenter over the four-day period.

–Ian MacDonald – Senior Vice President – AutoTrader

An absolute "must-get" as a speaker!! Simply brilliant! Laughed so hard I was in tears and I learned a ton. I truly believe I am a better practitioner than when I woke up this morning. Scott Stratten, you're the best!

–Chad Mitchell - Senior Director, Digital Communications at Walmart

I have been involved with Domino’s for almost 30 years and Scott Stratten is hands down the best keynote speaker I have ever heard speak at any of our Franchisee meetings!

–Ken Peebles, CEO, Domino’s Pizza Franchisee Association

I want to thank you so much for your entertaining, thought-provoking and inspirational presentation to our group. You have an amazing gift and you captured the attention of every person in the room. I especially loved how you made sure your message was relevant to our team, and demonstrated that you understood where we might be coming from. The team feedback was unanimous, 97% rated your presentation as “excellent’!  I once again learned that I shouldn’t follow you onto the podium!

–Customer Communications & Marketing, BMO Financial Group

For over an hour, Scott enlightened and entertained a very jaded group on the changing landscape of social media with insightful and  humorous examples of brand initiatives. Of all the conference speakers, Scott ranked the highest in delivering content and keeping our audience engaged. I’d highly recommend Scott as a potential keynote.

–Director-Worldwide Sales, Hard Rock International

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