Suzie Yorke
CEO of FourX Better Chocolates, 11X Ironman Finisher;
Founder of Award-Winning Love Good Fats
Speaker & Entrepreneur Suzie Yorke is on a mission to bring healthy fats back. A mom, eleven-time Ironman competitor and yoga enthusiast, Suzie spent years adhering to a low-fat diet only to hit a wall in her mid-40s. After reading Nina Teicholz’s best seller, Big Fat Surprise, she immediately shifted to a high-fat, low-carb diet, and felt better right away. While she loved the benefits of her new lifestyle, Suzie found it challenging to find convenient, good-fat snacks. Seeing a gap in the marketplace and a huge opportunity to help others through food, Suzie developed Love Good Fats - a company that produces high-fat, low-carb, and low-sugar products. Her latest entrepreneurial venture is as CEO of The Better Chocolate/FourX Better Chocolates.
Today, Suzie leads Love Good Fats’ expansion as it quickly becomes one of the fastest-growing bar brands in North America. As a 30-year veteran of the CPG industry, Suzie has worked at high-profile companies such as Proctor & Gamble, PepsiCo, Kraft Heinz, Weight Watchers, and Zag. Utilizing her accomplished marketing background, personal journey, and deep devotion and passion for health, Suzie is on a mission to spread the word that fat is back, and sugar is out!
Suzie’s astounding success has been recognized with many business awards since launching Love Good Fats, including the 2019 WXN Top 100 BMO Entrepreneur Award, 2020 RBC Canadian Women Entrepreneur Awards Ones to Watch Award, The Women of Inspiration 2021 Special Recognition Entrepreneur Award, The 2021 RevolutionHer Entrepreneur Role Model Award, the 2021 Globe & Mail Report on Business Top Growing Companies in Canada, placing in the coveted top #1 spot for 2017-2020 Revenues Growth, the Women of Influence Top 25 Women in Canada 2023 Award, the 2022 LGBT+ Business Advocate of the Year Award.
Suzie currently mentor’s other founders and supports many women-owned businesses, as well as LGBTQ+ and BIPOC founders through her group called : “Founders Helping Founders.”
- Business Management & Strategy
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My Entrepreneurial Journey
Suzie Yorke talks about her entrepreneurial journey, challenges overcome, marketing strategies, mentioring LGBTQ women run, small businesses, and the entrepreneurial road culminating in the success of Love Good Fats as well as her latest business venture, The Better Chocolate..