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  • Navigating the Digital Revolution: Artificial intelligence, platform scaling, machine learning, augmented reality: Some of our expert speakers on navigating this change include: Lital Marom, Andrew Au, Jim Carroll & Richard Worzel.

Ken Wong

Speaking on Marketing & Strategic Planning

Bio

Ken Wong is an award-winning professor and one of Canada’s most frequently cited marketing authorities. He is The Distinguished Professor of Marketing at Smith School of Business at Queen’s University a Managing Partner, Knowledge Development of Level 5 Brand Consulting, and sometime columnist for Strategy, Marketing magazine, the Globe and Mail, the National Post, Canadian Grocer and Meetings and Incentive Travel.  His writing and videos can also be found on the websites of Teva, MSN, the Globe and Mail and Microsoft.

Ken was the principal architect of the first MBA program to operate completely outside of government subsidy: a program named by Business Week as the number one MBA outside the US. He has also taught in programs at Cornell, Carleton, Dalhousie, Radcliffe College, University of Alberta and Harvard’s Continuing Education Program and various executive programs. In addition, he sits on numerous Boards of Directors and Advisory Councils.

Ken has received numerous teaching and professional awards. He was named a 2006 Inductee into Canadian Marketing Hall of Legends for his contributions to the practice and teaching of marketing.  In 1998 Ken received a lifetime achievement award as a “Leader in Management Education” from the Financial Post.

Wong has addressed groups around the world and has worked with hundreds of organizations, from multinationals like Microsoft and GE to small start-ups and public agencies. His message is simple: organizations underperform because they lose sight of the things that matter most. Ken helps organizations build consensus and commitment by identifying the key factors shaping performance in all industries and relating them to their particular circumstances. His message is strategic and tactical, factual and motivational, serious and light-hearted.

Wong has built a virtual cult following for business elite who have learned his unique terminology and ways of illustrating biggest threats to healthy bottom-line results. Bringing the “culprits” alive in his content-rich, fun-filled presentations shed new light on business realities for his many clients.

Topics & Categories
  • Business Management & Strategy
  • Creativity | Innovation | Disruption
  • Customer Service & Loyalty
  • Entrepreneurship
  • Marketing & Branding
  • Performance & Productivity
  • Sales & Service
  • Social Media | Internet of Things
  • Trainers
  • Virtual Presentations

Note: All programs are customized to include examples specific to each audience. Ken offers keynote presentations, as well as 1/2 day and full day workshops.

Marketing in a Down Economy

During a time when everyone seems to be cutting prices to stay afloat, there is new, compelling evidence of a better way. A methodology that has been shown to actually grow, not just sustain, profitability during economic downturns has been identified. This talk presents the evidence and explains why this new method works, and what it takes to get started.

Your next BIG Thing

Ken will do a review of recent trends within your industry and search for other industries that have common characteristics. Ken will then combine that information with state-of-the-art research to present an "outsider’s view" of the challenges and opportunities that lay ahead. This program has been done in several different sectors and is especially useful to those who are trying to communicate or get "buy in" for a new strategy or vision.

Competing Against Giants
– How Smaller Firms Can Prosper

In an era where industry consolidation and mergers are creating scale-advantaged giants in almost every line of business, some smaller firms have found a way to not only survive but also prosper. Learn how to capitalize on the disadvantages that large size can bring, how to leverage the unique qualities of small scale operations and how to use organizational arrangements to reap many of the benefits of large size without sacrificing the positive aspects of being a smaller enterprise.

Workshop - 1/2 day
Relationship Marketing -
Avoiding the Hype

Much has been made of the promise and potential of relationship marketing. However, recent evidence suggests that many organizations "talk" a better relationship than they provide, even though they may be spending thousands of dollars on new technology and programs. Why? Because they forget the basics: why we do it, how we do it and how we know whether it's working. Find out how to avoid the most common problems in pursuit of superior customer relations.

Workshop - Full day
Setting & Merchandising Your Price

Price is commonly seen as a means to an end: we cut prices to build volume. But for the average North American firm, we need a 4% increase in volume for every 1% reduction in price just to keep profitability at an even keel: a ratio that makes it hard to build profitable market share. The first of this two part session focuses on how to set prices for either retail or bid situations.

Ken Wong is represented by K&M Productions. For more information. fees, Ken Wong's speaking schedule & booking Ken Wong, contact us.

Testimonials

Your commentary was exactly what we needed and focused the group on some of the possibilities that exist for our businesses, particularly during a down turn in the economy. I don't think that anyone was truly connected to the financial and psychological impact that price cutting has on a business considering both current and future results. While it is easy to take that 'easy' first step on a price discount, the slippery slope leads to immediate and long term destabilization of the business model and grooms a market for commodity behaviour.

–Garland Canada

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Your commentary was exactly what we needed and focused the group on some of the possibilities that exist for our businesses, particularly during a down turn in the economy. I don't think that anyone was truly connected to the financial and psychological impact that price cutting has on a business considering both current and future results. While it is easy to take that 'easy' first step on a price discount, the slippery slope leads to immediate and long term destabilization of the business model and grooms a market for commodity behaviour.

–Garland Canada

Ken Wong elevates marketing strategy and execution to an entirely new level.

–C-COM Satellite Systems

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